Latest Intelligence on Spirits in North America

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Type Product title / description Pub Price
CommentWire
CommentWire

Allied Domecq: freezing out the competition

Allied Domecq's [ALLD.L] popular Stolichnaya premium vodka brand is embarking on an aggressive new marketing campaign. The multi-million dollar "Frozen" promotion targets the young, male consumers most sought after by beer companies. As younger consumers increasingly choose spirits and sweeter drinks over beer, brewers may yet find themselves catching a cold from the likes of Stolichnaya.

Published By Datamonitor
14 Oct 2004
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
CommentWire
CommentWire

Beam Global: a spirited approach to remain competitive

Beam Global's decision to make additions to its portfolio, and repackage its Ronrico Rum in the US reflects the company's desire to remain in touch with the prevailing trends for premiumization and the explosion of the vodka market. To stay competitive, producers must update their image and respond quickly to consumers' needs, and Beam Global is demonstrating its awareness of this.

Published By Datamonitor
20 Apr 2007
CommentWire
CommentWire

Blavod Extreme Spirits: super-premium status could prove lucrative niche

Driving Blavod Extreme Spirits' growth in the US has been the company's line of infused vodkas and rums, while the company's Italian wine portfolio has also showed strong increases. The London-based wine and spirits group has worked hard to market its products as fashionable and is now set to take advantage of a global trend for niche premium drinks.

Published By Datamonitor
13 Apr 2006
CommentWire
CommentWire

Brown-Forman: high spirits from spirits

Brown-Forman reported a 7% increase in fourth quarter profits, citing the strength of the spirits market as a driving factor. The company has profited from the burgeoning popularity of spirits in the US, and it is a trend that shows no sign of abating. With many of its brands enjoying premium positioning, the firm should see more good times ahead as Americans increasingly choose upscale drinks.

Published By Datamonitor
27 May 2005
CommentWire
CommentWire

Constellation Brands: searching for a star

Constellation is reportedly looking for acquisition opportunities in the expanding US premium spirits market. It would certainly benefit from such a move, however the available takeover opportunities may be limited: most brands that fit Constellation's portfolio are either family-owned or part of larger groups; and the company's relatively small financial scale might also be a problem.

Published By Datamonitor
02 Aug 2005
CommentWire
CommentWire

Diageo: a carb-free zone

A new marketing campaign by Diageo [DGE.L] explaining the absence of carbohydrates in four of its leading brands is designed to appeal to a wide range of spirits drinkers. By taking the cost of such advertising to the corporate level, no individual brand will bear the brunt of widespread national magazine advertising costs, but all are likely to benefit.

Published By Datamonitor
22 Apr 2004
CommentWire
CommentWire

Diageo: could Chinese consumers' increasing influence bring baijiu to the West?

Regulators have approved Diageo's acquisition of the Chinese baijiu drink brand, Shui Jing Fang, a deal that highlights China's growing importance in the global alcoholic beverage market. It also emphasizes the increasing influence of Chinese consumers on Western drinks companies, and raises the question of whether or not Eastern trends could soon begin influencing US and European drinking habits.

Published By Datamonitor
05 Jul 2011
CommentWire
CommentWire

Diageo: holding all the aces

Diageo is considering offering financial help to either Pernod Ricard or Constellation Brands, which are involved in a battle to acquire Allied Domecq. Diageo is in a strong position, in that it has the requisite financial muscle to support either side in the bidding war. Whichever side it aligns with, it is well placed to enhance its own offerings by acquiring some useful brands from Allied.

Published By Datamonitor
03 Jun 2005
CommentWire
CommentWire

Diageo: it's good, but not that good

Diageo [DEO] will see profits rise 6%, compared to its original target of 8-10%. This isn't surprising. As the market leader in a low-growth industry, Diageo cannot maintain near double-digit growth levels. Last year's 9% figure was due to Smirnoff Ice's US success - and it's becoming clear that the malternative's meteoric rise was a one-off.<BR /><BR />

Published By Datamonitor
10 Jul 2003

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