Beer: top flavors in new products

Published By Datamonitor

Beer: top flavors in new products

Published By Datamonitor

Beringer Blass: for women by women

With low-calorie White Lie, Beringer has designed a wine to respond to women's increased health-consciousness. The wine will be marketed as designed by women with an understanding of what women really want. This female-targeted wine will benefit from a growing trend of at-home entertainment occasions and an expanding audience of single women with increased disposable income.

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Blavod Extreme Spirits: super-premium status could prove lucrative niche

Driving Blavod Extreme Spirits' growth in the US has been the company's line of infused vodkas and rums, while the company's Italian wine portfolio has also showed strong increases. The London-based wine and spirits group has worked hard to market its products as fashionable and is now set to take advantage of a global trend for niche premium drinks.

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Brand management: sipping status

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Brazil set to be the next Mexico for food and beverage makers

Americans are already very familiar with Mexican foods and beverages. Salsa, tortillas and tacos for example have become woven into the fabric of America. But the quest for exotic ethnic food is one that thrives on novelty. Given the familiarity with Mexican products, flavors and tastes, is there an opening for other types of ethnic food?

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Brown-Forman: high spirits from spirits

Brown-Forman reported a 7% increase in fourth quarter profits, citing the strength of the spirits market as a driving factor. The company has profited from the burgeoning popularity of spirits in the US, and it is a trend that shows no sign of abating. With many of its brands enjoying premium positioning, the firm should see more good times ahead as Americans increasingly choose upscale drinks.

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Budweiser: new-look cans unlikely to reverse falling sales

The brewer has released a new - and seemingly more modern - Budweiser can design in an attempt to attract younger consumers and in doing so counter declining brand sales. However, against a backdrop of acute consumer price consciousness and shifting category taste preferences, it is doubtful that the redesign will have any significant, long-term impact on overall brand sales.

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Budweiser: still fighting over brand ownership

Anheuser-Busch has lost its latest case against long running rival Budejovicky Budvar over the use of the Budweiser brand name. The European court's ruling that Anheuser-Busch should not have rights to the brand throughout the EU is a blow to the US firm but a positive for Budvar, which has gained good publicity over the years from its Bud battles.

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Cariboo Genuine Draft: success with a low-cost beer

In the month since its release, Pacific Western Brewery's Cariboo Genuine Draft has achieved strong sales in the Canadian beer market, by offering a low price point without the associations of a vastly inferior taste. Alcohol preferences generally stand up to recessionary conditions, which suggests that the success of Cariboo Genuine Draft is not purely down to its price.

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