Latest Intelligence on Beverages - Alcoholic in North America

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Type Product title / description Pub Price
CommentWire
CommentWire

Heineken: has successfully offset declining sales volumes but must now explore new strategies

An expected drop in revenues for Heineken has been more than canceled out through cost-cutting measures and a shrewd pricing strategy. While beer volumes have suffered during the recession, this can be seen as the continuation of a more established trend. Plant closures have helped Heineken to reduce costs, but future profits will need to be driven by alternative methods.

Published By Datamonitor
29 Oct 2009
CommentWire
CommentWire

Heineken: the lighter taste of luxury

Launching Heineken Premium Light Lager in four US cities this month, Heineken USA is hoping to increase the size of the light beer market by attracting drinkers with a taste for premium products to the category. Part of a larger industry effort to win back loyalty to beer, Heineken seems to be addressing the right consumer concerns by leveraging its brand's premium cachet.

Published By Datamonitor
02 Jun 2005
CommentWire
CommentWire

High-carb foods: fighting the low-carb craze

The food industry is getting ready to fight the surging popularity of low-carb diets with multi-million dollar marketing campaigns that tout the nutritional benefits of various high-carb foods. While such campaigns might help lift depressed sales they are unlikely to stop the low-carb craze.

Published By Datamonitor
12 Feb 2004
ResearchWire
ResearchWire

Hot drinks: flavor of the day

Published By Datamonitor
12 Mar 2001
ResearchWire
ResearchWire

Hot drinks: US to abandon its tea party, while Brits steam ahead

Published By Datamonitor
14 Mar 2002
Expert View
Expert View

Importance of senior drinkers must not be overlooked

While many marketers still consider senior drinkers to be part of a cliched, uniform group, Europe's rapidly ageing population has resulted in older drinkers becoming increasingly more diverse, and drinks producers should take care not to neglect this growing group by marketing their products to an exclusively younger audience.

Published By Datamonitor
19 May 2006
CommentWire
CommentWire

InBev: announces disappointing UK sales and profits

InBev has announced a drop in second quarter UK sales in 2008. The Belgian-based brewer has deflected suggestions that its recent acquisition of Anheuser-Busch has distracted its European focus. The harsh reality for InBev and rivals is that European consumer trends are becoming less favorable for beer sales, lending increasing importance to emerging markets.

Published By Datamonitor
15 Aug 2008
CommentWire
CommentWire

InBev: Berkshire Hathaway approves proposed takeover

The second largest shareholder in Anheuser-Busch has given its approval to the proposed takeover bid by InBev NV, reports suggest. InBev's $65 a share offer comes at a time when volume sales in the off-trade market are outperforming volume sales in the on-trade market. Although the takeover would create the world's largest brewer by volume, the motives of the shareholder remain questionable.

Published By Datamonitor
18 Jun 2008
CommentWire
CommentWire

InBev: reaching out for a taste of American beer

InBev has had its latest acquisition offer for Anheuser-Busch rejected, as the Busch family try to defend their control over the company. However, given its ambitions to push further into the lucrative US beer market, InBev is unlikely to give up without a fight.

Published By Datamonitor
27 Jun 2008
CommentWire
CommentWire

Interbrew: Green light for low carb beer

The maker of Rolling Rock is preparing to launch its light beer offering, Rock Green Light. The product follows rising demands for low carbohydrate products by health conscious consumers. Restaurants are also increasingly trying to get a piece of the pie with innovative low carbohydrate offerings and the trend for such products looks set to make a big impact.<BR />

Published By Datamonitor
28 Aug 2003

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