Latest Intelligence on Beverages - Alcoholic in North America

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Type Product title / description Pub Price
Expert View
Expert View

Molson Coors taps into light beer trend to enter emerging markets

Molson Coors has been expanding its light beer brand with success throughout the world and has made its latest investment in the Dominican Republic, the largest beer market in the Caribbean. Light beer is generally increasing in popularity, particularly in warmer climates, and may provide a way for brewers to counteract falling sales in more mature markets.

Published By Datamonitor
29 Mar 2011
CommentWire
CommentWire

Molson Coors: a new team

Both Molson and Coors have close links with their own nations' favorite sporting pastimes. New marketing opportunities will be explored soon enough and combining forces may allow the new Molson Coors to build market share in both the US and Canada. However, as sport and national patriotism often go hand in hand, continuing with a dual brand marketing approach may prove most successful.

Published By Datamonitor
29 Jul 2004
CommentWire
CommentWire

Molson Coors: lacking on the 'global' front

Molson Coors' latest financials highlight the dangers of building international scale through blind acquisition. Its Brazilian Kaiser business and its British unit were bought after Molson and Coors, the group's insular family-owned forebears, were forced to globalize due to market stagnation in the US. The Kaiser business was a money-losing nightmare, and Carling is not faring much better.

Published By Datamonitor
20 Jan 2006
CommentWire
CommentWire

Molson: a merger brewing

Both Coors [RKY] and Molson [MOLA.TO] have suffered in their core North American markets as consumers increasingly go for the low-carb and light beers offered by rivals such as Anheuser-Busch [BUD]. There remains some doubt as to whether a merger between the two will do much to improve their standing in a cutthroat market.

Published By Datamonitor
23 Jul 2004
CommentWire
CommentWire

Molson: family dispute leaves future uncertain

While Molson [MOLA.TO] has been a Canadian brewing icon for 218 years, board-level arguments, poorly performing subsidiaries and lackluster North American sales have raised question marks over the company's future. It may yet need to form a partnership with a larger rival to compete in an increasingly consolidated beer market.

Published By Datamonitor
24 Jun 2004
CommentWire
CommentWire

Molson: going for gold

The 2004 Summer Olympic Games are just around the corner and CPG companies are hustling hard for the spotlight. Molson's [MOLA.TO] sustained guerilla marketing has now significantly impacted Labatt's longstanding relationship with the Olympics, highlighting the difficulties of exclusivity deals with the enormous and unpredictable event.

Published By Datamonitor
08 Apr 2004
ResearchWire
ResearchWire

New drinks launches August to October: consumers continue to favor wine

Published By Datamonitor
16 Jan 2007
ResearchWire
ResearchWire

New drinks launches by category, April to June 2008: good times for coffee

Published By Datamonitor
24 Sep 2008
ResearchWire
ResearchWire

New drinks launches by category, April to June 2009: wine and beer on the wane

Published By Datamonitor
05 Oct 2009
ResearchWire
ResearchWire

New drinks launches by category, April-June: fruit tops the bill

Published By Datamonitor
15 Aug 2007

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