Wines and wine coolers: top flavors in new products

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Wine: grapes of wealth for the US wine market

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Wine now neck and neck with beer in the US

A US study released by Gallup in July 2011 has highlighted that consumers' preference for beer is in decline, with wine having increased in popularity, particularly among millennials. For the country's brewers, the question is how to re-engage beer with younger consumers.

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Wine & Wine Coolers: top launches by corporation

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Wine & Wine Coolers: top flavors in new products

Published By Datamonitor

Wine & Wine Coolers: top flavors in new products

Published By Datamonitor

V&S Group: cutting through the clutter

After experiencing phenomenal growth during the early days, manufacturers' and consumers' enthusiasm for the RTD market has since waned, especially in recognition of growing market clutter. However, the V&S Group's focus on taste and image in designing Absolut Cut should ensure a positive reception, particularly in Europe.

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US spirits: annual growth overtakes UK

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US spirits market: fashion victim or trendsetter?

Merrill Lynch has warned that the impressive growth in the US spirits market could be founded upon "cyclical", short term movements in demand. Yet such shifts are intrinsic to this image-orientated sector and could be indicative of a wider trend towards consumer experimentation.

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US brewers: walking a fine line

US drinks manufacturers are strongly refuting charges of deliberately marketing their products to underage drinkers. However, every alcoholic drink manufacturer targets young legal drinkers and this may give enough grounds for the case to proceed. In the UK, manufacturers have started to use more sophisticated positioning to avoid this problem.

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