Latest Intelligence on Beverages - Non-Alcoholic in North America

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Type Product title / description Pub Price
CommentWire
CommentWire

Yakult: targeting US demand for functional health, convenience

Yakult, the Japanese probiotic yogurt drink, is receiving its first launch in the US. Previously only a niche item, Yakult stands to benefit from the increasing maturity in US consumers' desires for credible, convenient nutraceutical solutions.

Published By Datamonitor
27 Sep 2007
CommentWire
CommentWire

Wine: value of brands a constant amongst the change

The wine industry's journey towards integration continues apace, even while some of its larger constituents face shrinking profits. Parts of the industry have been swept by consolidation, but it will take time to change an industry still composed largely of privately owned family firms. In the meantime, the industry's newly emerged giants must focus on retaining brand equity.

Published By Datamonitor
28 Jan 2003
CommentWire
CommentWire

Whole Foods Market: organic prices remain a barrier

The comparatively high price of organics has been shown to be a stumbling block to market growth. Given that the higher prices typically reflect the true costs of production, manufacturers and retailers worldwide need to place more emphasis on consumer education and price justification.

Published By Datamonitor
16 Oct 2003
CommentWire
CommentWire

Wal-Mart: the state of the union

An outlet in Quebec, Canada has become one of the first Wal-Mart [WMT] stores in North America to obtain union certification. Famous for its low prices and infamous for its lower wages, Wal-Mart has long opposed such a move. In light of recent negative publicity, however, resisting unionization could create more woes for the retail giant.

Published By Datamonitor
05 Aug 2004
CommentWire
CommentWire

Vitaminwater: embracing the connectivity mega-trend

Following an online competition to find a new flavor, Coca-Cola's Glaceau Vitaminwater has revealed that its newest variety, which will be available in the US from March 2010, will be named 'Connect'. The competition sparked a lot of consumer participation and so succeeded in driving website traffic, but it remains to be seen whether the drink's actual flavor will hold long-term appeal.

Published By Datamonitor
13 Jan 2010
ResearchWire
ResearchWire

Vitamin-enriched food and drink: US market growing at 7.5% a year

Published By Datamonitor
03 Sep 2002
ResearchWire
ResearchWire

Vegetable-based drinks: top flavors in new products

Published By Datamonitor
08 Aug 2007
ResearchWire
ResearchWire

Vegetable flavored drinks: top flavors in new products

Published By Datamonitor
22 Aug 2006
ResearchWire
ResearchWire

Vegetable flavored drinks: top flavors in new global product launches

Published By Datamonitor
11 Sep 2008
CommentWire
CommentWire

V8: brand-boosting through "super seniors"

V8 has announced that its new advertising scheme will feature the stories of three real life seniors who still lead extremely active lifestyles. Through extraordinary tales from V8 drinkers, the company hopes to target ordinary consumers looking to boost their fruit and vegetable intake. However, the popularity of alternative fruit options will continue to prove difficult to compete against.

Published By Datamonitor
21 Nov 2008

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