Latest Intelligence on Consumer Packaged Goods in North America

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Type Product title / description Pub Price
Expert View
Expert View

Ancient grains stage a revival in the packaged food industry

Packaged food and beverage markets are seeing a growing influx of new products featuring grains that were favored by civilizations thousands of years ago. According to Datamonitor's Productscan Online database of new products, new food and beverage launches featuring a short list of ancient grains, including chia, have doubled since 2005 as manufacturers jump on the latest health food band wagon.

Published By Datamonitor
07 May 2008
CommentWire
CommentWire

Anheuser Busch: On a roll with new acquisition

With Anheuser Busch under increasing pressure to reinvigorate growth, following a period of sluggish domestic beer sales, the brewer has agreed to buy Rolling Rock from InBev. Although the purchase is unlikely to significantly boost its immediate fortunes, by using its formidable distribution network Anheuser should be able to take the Rolling Rock brand beyond its current regional limitations.

Published By Datamonitor
23 May 2006
CommentWire
CommentWire

Anheuser-Busch: beer that pleases the doctor

As summer dieting begins to kick in, beer-lovers no longer need to worry: a new ultra-low-calorie beer is being rolled out across the US. Alongside 'malternatives' such as Smirnoff Ice, such innovations are bringing a much-needed new dimension to the otherwise stagnant beer market.

Published By Datamonitor
07 May 2002
CommentWire
CommentWire

Anheuser-Busch: buying presence in a growing market

Anheuser-Busch's acquisition of Goose Island marks a change in tack for the brewer that has previously focused on bringing its own ales to the market under the Budweiser name. Perhaps sensing that this branding lacked the necessary authenticity with consumers, it has turned to acquiring a brewer in an element of the market that will be vitally important in the future.

Published By Datamonitor
05 Apr 2011
CommentWire
CommentWire

Anheuser-Busch: drinking to price rises

The American brewer has managed to raise prices and still boost volume sales both domestically and abroad. Even the September terrorist attacks only look set to have a limited effect, as increased off-trade sales make up for the slowdown in hotels and restaurants. Anheuser should continue its strategy of raising prices in the US and expanding internationally.

Published By Datamonitor
26 Oct 2001
CommentWire
CommentWire

Anheuser-Busch: drinks promotion downed

While the Bud Pong promotional game was officially centered on water drinking, many players used beer instead, leaving Anheuser accused of promoting excessive alcohol consumption. Drinks companies must consider the effects of such campaigns carefully: the promotion of heavy drinking, no matter how inadvertent, risks creating an unfavorable legal environment for all drinks marketers.

Published By Datamonitor
19 Oct 2005
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
CommentWire
CommentWire

Anheuser-Busch: sluggish beer sales seek a caffeine hit

Anheuser-Busch has taken a fresh slant on product development with the launch of a new energy-packed malt alternative to beer, Tilt. Targeted at young males in search of an energy boost during after-work drinks, the product should provide an effective response to the company's falling beer sales and raise the bar for premium product development.

Published By Datamonitor
10 Aug 2005
CommentWire
CommentWire

Anheuser-Busch: threatens to sue InBev over takeover bid

InBev's attempted acquisition of Anheuser-Busch has hit another setback. The American beer giant has now threatened to sue its European rival over its "illegal scheme", which it says undervalues Anheuser-Busch. As the brewing industry moves toward consolidation, legal challenges may be the only recourse to stop a few major players from dominating.

Published By Datamonitor
10 Jul 2008
CommentWire
CommentWire

Anheuser-Busch: thriving while rivals struggle

Published By Datamonitor
06 Sep 2001

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