The growing health trend has seen the release of an array of niche products, as a look at the latest launches on Productscan reveals. One such product is a new bottled water that has been created especially for diabetics, highlighting how drinks manufacturers attempt to get ahead of the competition by offering something different.
Meal options targeted at singles have been somewhat limited in the past, with most packaged foods catering for families or couples. A Norwegian store aims to change this by offering singles more choice, with a selection of limited edition meat cuts especially portioned for the singles market. As more people are living on their own, the singles market could become a bigger target in future.
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