Latest Intelligence on Household Products in Middle East and Africa

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Type Product title / description Pub Price
Expert View
Expert View

2007 "Build a Better Mousetrap" New Product Innovations of the Year

Wasabi flavored sorbet, powdered peanut butter, beer with nicotine and hot dogs coated with yogurt were among the most unusual new product innovations reported worldwide in 2007 by Datamonitor's Productscan Online database of new products.

Published By Datamonitor
11 Jan 2008
Expert View
Expert View

A-list celebrity endorsements are failing to dazzle consumers

A recent consumer survey has shown that celebrity endorsements are one of the least trusted means of conveying product information, only just faring better than door-dropped leaflets. This is bad news for advertising agencies, which have been devoting increased energy to signing up everyone from bona fide A-list stars to Z-list reality show contestants to help sell products and services.

Published By Datamonitor
21 Jul 2006
ResearchWire
ResearchWire

Air fresheners: top fragrances in new products

Published By Datamonitor
14 Sep 2009
ResearchWire
ResearchWire

Air fresheners: top fragrances in new products

Published By Datamonitor
09 Mar 2009
ResearchWire
ResearchWire

Bleach & fabric brighteners: top launches by corporation

Published By Datamonitor
14 Sep 2007
ResearchWire
ResearchWire

Cleaners & disinfectants: top fragrances in new launches

Published By Datamonitor
23 Aug 2006
ResearchWire
ResearchWire

Cleaners & disinfectants: top fragrances in new launches

Published By Datamonitor
16 Mar 2007
ResearchWire
ResearchWire

Cleaners and disinfectants: top fragrances in new global product launches

Published By Datamonitor
06 Oct 2008
ResearchWire
ResearchWire

Cleaners and disinfectants: top launches by corporation

Published By Datamonitor
17 Jan 2007
ResearchWire
ResearchWire

Cleaning accessories: top launches by corporation

Published By Datamonitor
24 Aug 2007

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