New drinks review: children's treats inspire a new generation of spirits

Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.

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New drinks review: customization trend evolves with new energy additive

A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.

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Budweiser: new-look cans unlikely to reverse falling sales

The brewer has released a new - and seemingly more modern - Budweiser can design in an attempt to attract younger consumers and in doing so counter declining brand sales. However, against a backdrop of acute consumer price consciousness and shifting category taste preferences, it is doubtful that the redesign will have any significant, long-term impact on overall brand sales.

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Fine wines: the taxman cometh

In the wake of the global financial crisis, high net worth investors continue to look toward not only traditional investments but also collectables such as art and jewelry. Chief among these is fine wines, a market that has grown substantially in the past year. However, this has not escaped the attentions of the taxman, and investors must recognize that a tax clampdown is coming into effect.

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P&G's new green business plan reflects consumers' burgeoning ethical and sustainable concerns

Procter & Gamble has announced its long-term plan of establishing itself as a leading sustainable business through focusing on recyclable materials and renewable energy. The company's strategy underlines the pressure on consumer packaged goods players, as consumer buy-in to the concepts of ethicality and sustainability continues to gain momentum.

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Profits are up at Diageo

Diageo's organic sales and profits increased by 2% in the 2010 fiscal year, driven by the growth of its key premium, super/ultra-premium and reserve brands. Despite the economic uncertainty, Diageo is confident about the future, predicting even stronger results in the coming year.

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New drinks launches by category, November 2009 to January 2010: tea leaves top spot

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Product claims: new drinks launches, November 2009 to January 2010

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Product claims: new drinks launches, September to November 2009

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Beer: top flavors in new products

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