Latest Intelligence on Beverages - Non-Alcoholic in Middle East and Africa

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Type Product title / description Pub Price
CommentWire
CommentWire

Coca-Cola: successfully completes its largest social media project ever

365 days and 186 countries later, Coca-Cola's Expedition 206 has come to an end. During this time, three young ambassadors were set the challenge of instilling Coca-Cola's brand of "happiness" in consumers around the world and documenting their journey online. In doing so, Coca-Cola has successfully raised the brand's global profile and taken the idea of social media to another level.

Published By Datamonitor
07 Jan 2011
ResearchWire
ResearchWire

Coffee: top flavors in new products

Published By Datamonitor
17 Mar 2008
ResearchWire
ResearchWire

Coffee: top flavors in new products

Published By Datamonitor
21 Mar 2007
ResearchWire
ResearchWire

Coffee: top flavors in new products

Published By Datamonitor
23 Mar 2009
ResearchWire
ResearchWire

Coffee: top flavors in new products

Published By Datamonitor
10 Mar 2006
Expert View
Expert View

Coke Zero's new ad campaign must be supported by product development

Coca-Cola has launched a new campaign supported by a movie-style TV advertisement for Coke Zero. By communicating its claim to deliver a great taste with no sugar, the beverage giant is seeking to enlarge its target audience and strengthen its competitive position relative to its rival Pepsi. Marketing is only one side of the coin, however, as consumers remain focused on sensory benefits.

Published By Datamonitor
07 Mar 2011
Expert View
Expert View

Comax Flavors introduces a promising flavor-masking ingredient

Comax Flavors hopes to expand in the flavor ingredients market with the launch of Comax's Sodium-Masking Flavors. A key selling point of the new ingredient is that it helps to mask the unintended salty taste in sports beverages. In products such as these where sodium is a winning addition but an overly salty taste is undesirable, masking ingredients are a welcome innovation.

Published By Datamonitor
07 Jun 2011
ResearchWire
ResearchWire

Concentrates: top flavors in new products

Published By Datamonitor
12 Jun 2009
CommentWire
CommentWire

Danone: experiencing slowdown in emerging markets

Danone has become the first global food company to admit that growth in emerging markets may adversely affect top-line numbers. Falling sales in Brazil and Russia have indicated that markets previously relied upon can now no longer be seen as sure-fire drivers of growth. Given this revelation, Danone may turn out to be the first of many companies to announce similarly revised figures.

Published By Datamonitor
07 Nov 2008
CommentWire
CommentWire

Energy drinks: concern over caffeine content

Research conducted by the John Hopkins University has found that some energy drinks have a very high level of caffeine compared to soft drinks. Although the research will not have much of an impact on a market that is being driven by time-scarce consumers, it does provide an opportunity for manufacturers to seek out and use natural energizing ingredients as an alternative to caffeine.

Published By Datamonitor
29 Sep 2008

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