Latest Intelligence on Healthy Products

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Type Product title / description Pub Price
CommentWire
CommentWire

Kraft: cutting itself down to size

As US obesity levels rise, Kraft [KFT] has been under increasing pressure to promote a healthy lifestyle. After a court case involving Kraft's Oreo biscuits, new reforms are set to reduce portion sizes and to remove all advertising from schools. While Kraft's move makes sense, it will not be able to completely distance itself from the obesity issue.<BR />

Published By Datamonitor
02 Jul 2003
CommentWire
CommentWire

EU food claims: now 100% accurate

The EU has announced proposals to ensure that all product claims are backed by fact and do not mislead consumers. This has alarmed manufacturers and advertisers, who believe they may no longer being able to provide the information they want. However, despite their protests, the EU will stick to its guns to continue its mission of targeting growing obesity rates.

Published By Datamonitor
22 Jul 2003
CommentWire
CommentWire

Anheuser-Busch: going light

With the UK launch of Michelob Ultra, Anheuser-Busch [BUD] is revisiting old ground. The move comes just two years after the brewer pulled Bud lite, a similar low calorie beer alternative. Although consumer health concerns have risen since then, success for the new variant depends on effective communication and deciphering the extent to which UK consumer attitudes to beer are changing.

Published By Datamonitor
06 Aug 2003
CommentWire
CommentWire

Healthy food: packed lunch potential for CPG companies

A new report from the Food Standards Agency shows that children's packed lunches are high in fat, salt and sugars - worse in fact than school meals. Food companies can profit from the concern this causes by creating ranges of healthy, fun meals which parents and children will both find attractive.

Published By Datamonitor
08 Sep 2003
CommentWire
CommentWire

Healthy foods: meat-reducers on the rise

Recent findings show that the British consumer is becoming less wary of meat than in recent years. However, the number of 'meat-reducers' - people including more vegetarian meals into their diet - continues to grow. Marketing to meat-reducers means highlighting a range of positive benefits, particularly health and taste, to convince them to buy the product.

Published By Datamonitor
25 Sep 2003
CommentWire
CommentWire

CKE Restaurants: keen on lean

CKE Restaurants [CKR] is preparing to test market its new 'bunless' burger - aimed at patrons of the Atkins diet. The move reflects a growing trend as retailers seek to cater for increasingly health conscious consumers. What was once a niche market is quickly developing into a crucial target group.

Published By Datamonitor
25 Sep 2003
CommentWire
CommentWire

Whole Foods Market: organic prices remain a barrier

The comparatively high price of organics has been shown to be a stumbling block to market growth. Given that the higher prices typically reflect the true costs of production, manufacturers and retailers worldwide need to place more emphasis on consumer education and price justification.

Published By Datamonitor
16 Oct 2003
CommentWire
CommentWire

Pizza Hut: delivering reduced fat

Weighing in with a lower-fat pizza offering, Pizza Hut is the first major pizza chain to launch a national better-for-you product in the US. With plans for packaged salads to accompany deliveries later this year, Pizza Hut looks to be doing what it can to help the nation's waistlines. Whether it can service those on the highly popular Atkins diet remains to be seen.

Published By Datamonitor
16 Oct 2003
Expert View
Expert View

Increase in eating on-the-go jeopardizes health

Eating healthily can seem difficult under any circumstances, but with the current rise of on-the-go food and drink consumption it is getting even more challenging. Datamonitor's Dominik Nosalik argues that UK consumers are being held back by the limited availability of healthy products and a reluctance to pay more for those that are available...

Published By Datamonitor
19 Nov 2003
CommentWire
CommentWire

Atkins diet: high profits for some, losses for others

The US bread industry is expected to hold a crisis summit to discuss the recent fall in sales due to rising interest in protein-rich, low carbohydrate regimes such as Atkins. While Atkins has propelled sales for low-carb alternatives, high carbohydrate staples like bread and pasta could suffer significant losses if Atkins is here to stay.

Published By Datamonitor
20 Nov 2003

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