Yogurt: top flavors in new global product launches

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New food launches by category, December 2007 to February 2008: seasonings add spice to the market

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New drinks launches by category, December 2007 to February 2008: good times brewing for tea

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Product claims: new food launches, December 2007 to February 2008

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Works with Water: targeting appearance conscious consumers

Nutraceuticals company Works with Water has launched a spring water containing an ingredient that is clinically proven to help reduce bacteria. The drink, called Beauty, is designed to help prevent acne and is reflective of the growing trend in the functional drink market of associating inner health and outer beauty. However, the firm needs to be cautious of deteriorating levels of consumer trust.

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The Co-operative Group is in pursuit of scale

The Co-op Group has announced encouraging results after its recent merger with United Co-operatives. Improvements to store environments and product ranges have helped the group to grow sales, while the recent merger with United Co-operatives has helped it to realize significant cost savings. Looking ahead, the group is poised to add more scale with the acquisition of rival retailer Somerfield.

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Product claims: new drinks launches, December 2007 to February 2008

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Ancient grains stage a revival in the packaged food industry

Packaged food and beverage markets are seeing a growing influx of new products featuring grains that were favored by civilizations thousands of years ago. According to Datamonitor's Productscan Online database of new products, new food and beverage launches featuring a short list of ancient grains, including chia, have doubled since 2005 as manufacturers jump on the latest health food band wagon.

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Mars: Marathon name could run again

The Marathon brand name could soon be seen again in the UK after an absence of nearly 20 years. Although Mars has refuted newspaper reports that it is planning a trial to rename its Snickers bars under the Marathon brand name, the relaunch could be a success as it capitalizes on the trend for nostalgia which can currently be seen in the consumer goods industry.

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New drinks review: coffee reaches innovation high

This month's New Drinks Review focuses on new coffee launches, as a plethora of new beverages have been launched that contain coffee extracts. Some of these capitalize on the new positioning of coffee as a healthy supplement, while others focus on its energy giving properties. With coffee growth faltering in many markets, novel beverages such as these could help to renew interest in the bean.

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