Latest Intelligence on Consumer Need States

Published within

« | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ... | » »|

Type Product title / description Pub Price
CommentWire
CommentWire

Tesco: trim trolleys

Tesco's {TSCO.L] new Trim Trolley allows consumers to exercise while they shop by offering differing resistance when pushing and counting the calories they burn as they go round the store. This innovative approach to shopping could boost sales of low-fat, low-carb or other diet products, but equally consumers may reward themselves for their efforts with extra cakes, sweets and chocolate...

Published By Datamonitor
28 Apr 2004
CommentWire
CommentWire

Subway: healthy eating is child's play

Subway's multi-layered healthy lifestyle initiative is a comprehensive program aimed at children and their families that extends the breadth of the chain's offering to health conscious consumers. By actively selling healthy eating to youngsters, Subway seems sure to further improve its healthy image in comparison to fast food rivals such as McDonald's [MCD].

Published By Datamonitor
15 Jul 2004
CommentWire
CommentWire

TV chefs: cooking up interest?

The number of new UK businesses being set up in the catering sector could be due to the influence of celebrity chefs, according to a new report by Barclays. Given that these 'food icons' have contributed to enhanced culinary curiosity amongst consumers, the finding certainly has credence. However, there are other more important factors driving the increasingly habitual nature of eating out.

Published By Datamonitor
21 Dec 2004
CommentWire
CommentWire

Food labeling: a force for improvement not just a minimum standard

The Sustainable Development Commission's report states that the current Little Red Tractor labeling scheme fails to incentivize farmers to significantly improve their standards. In recent years there has been a surge in the number of food labeling schemes intended to inform the public, and this latest case highlights the difficulty in getting a meaningful message across to consumers.

Published By Datamonitor
20 Jan 2005
CommentWire
CommentWire

Asda: parental guidance

The Wal-Mart [WMT] owned supermarket chain Asda is to create a second board made up exclusively of parents who will give the Asda board feedback on a checklist of products and services. The move is a welcome sign that the chain is trying to communicate with one of its core audiences, but it must not neglect those groups with different purchasing priorities.

Published By Datamonitor
15 Feb 2005
Expert View
Expert View

Britons splash the cash to be cool

A new study from Datamonitor has revealed that Britons are willing to pay a premium to be 'cool'. Image conscious consumers are increasingly seeking brands that support their lifestyles- with alcoholic drinks, fragrances and make-up the products most likely to have an impact on the 'cool' consumer.

Published By Datamonitor
21 Feb 2005
ResearchWire
ResearchWire

New food launches Nov-Jan: ice cool in winter

Published By Datamonitor
14 Mar 2005
ResearchWire
ResearchWire

Product claims: new food launches, Nov-Jan

Published By Datamonitor
14 Mar 2005
ResearchWire
ResearchWire

New drinks launches Nov-Jan: get a calcium hit

Published By Datamonitor
14 Mar 2005
ResearchWire
ResearchWire

Product claims: new drinks launches, Nov-Jan

Published By Datamonitor
14 Mar 2005

« | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ... | » »|

No help is available.