Latest Intelligence on Consumer Insights

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Type Product title / description Pub Price
CommentWire
CommentWire

Safeway: low carb labeling

Although the Atkins diet has won great popularity among consumers, few moves have been made by the food industry to cash in on this. Now UK supermarket Safeway [SFW.L] is to produce more emphatic in-store labeling for its low-carbohydrate products, potentially sparking a wave of diet-related marketing.

Published By Datamonitor
11 Dec 2003
CommentWire
CommentWire

FTC: help needed to stop false advertising

The US government is failing to stem the tide of false weight-loss advertising through regulation alone. Educating consumers and rallying the media industry is a positive next step. However, there is no shortage of consumers desperate to believe such claims, or media sources willing to accept any advertising dollars. As such, the effectiveness of this campaign will be difficult to monitor.

Published By Datamonitor
11 Dec 2003
CommentWire
CommentWire

Functional food & drink: consumers become amateur physicians

The UK is a real growth market for functional food and drinks. But if they are going to become true lifestyle products, they must offer more to consumers. As well as definite health benefits, functional food and drinks must meet consumers' two other main criteria - they must taste good and be convenient to include in the daily routine.

Published By Datamonitor
29 Dec 2003
CommentWire
CommentWire

Burger King: expanding menu to attract slimmers

Burger King has joined a growing number of food and beverage makers eager to ride the popularity of the low-carb diets. The introduction of the bunless Whopper and future salad offerings are expected to improve sales by allowing Burger King to bite into the lucrative low-carb market.

Published By Datamonitor
15 Jan 2004
CommentWire
CommentWire

Whole Foods Market: going organic in the UK

As a specialist retailer of natural and organic products Whole Foods Market [WFMI] is aiming to bring greater integrity and trust to the UK natural food market. However, busy consumers may still choose the convenience of the supermarket ahead of niche retailers when it comes to buying organic.

Published By Datamonitor
20 Jan 2004
CommentWire
CommentWire

Subway: healthier options

Foodservice providers and food product manufacturers are increasingly adapting product offerings and marketing strategies to meet the demands of the anti-obesity lobby. By giving children's diet control back to parents, many companies are hoping the gain in share of the family dollar will outweigh the loss of children's spend.

Published By Datamonitor
22 Jan 2004
CommentWire
CommentWire

Coca Cola: school's out

In response to the growing ethical concerns about marketing to children in the UK, Coca Cola is to remove advertising of its products from an estimated 4,000 secondary school vending machines. The move is likely to be one of a number of advertising reorientations as companies seek to enhance their marketing reputations.

Published By Datamonitor
28 Jan 2004
CommentWire
CommentWire

Hain Celestial: healthy choices

Hain Celestial [HAIN] has posted another strong quarter, proving yet again that its healthy positioning within the food industry is both sustainable and on-target. Most recently it has chosen to focus on leveraging consumer interest in low-carb dieting - a prudent choice given the current Atkins-related hype.

Published By Datamonitor
05 Feb 2004
CommentWire
CommentWire

Cadbury: upmarket moves

Recent reports suggest that Cadbury [CSG] is to launch a Roses Luxury Collection later this year. By adding a premium brand to its chocolate portfolio, Cadbury would hope to tap into the growing market for high quality confectionery. However, its greatest chance of success lies in improving margins from current Roses consumers rather than attracting customers away from other premium chocolates.

Published By Datamonitor
02 Apr 2004
ResearchWire
ResearchWire

European alcohol consumption: rising in Spain, but declining in France

Published By Datamonitor
27 Apr 2004

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