Latest Intelligence on Consumer Insights

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Type Product title / description Pub Price
CommentWire
CommentWire

Alcoholic drinks industry: in the last chance saloon?

The British parliament has announced a review of the main public health issues of alcohol consumption in the UK and its effects on policing and the health service. Despite the negative impact that certain findings of the review may have upon the alcoholic drinks trade, it may encourage a healthier approach to British alcohol consumption, and in turn lead to fewer regulations overall.

Published By Datamonitor
23 Feb 2009
Expert View
Expert View

Alcoholic drinks manufacturers miss out on the 'midlifer' jackpot

They are aged 25 to 44, account for 42% or $95.2 billion of Europe's $226 billion alcoholic drinks market, and have greater personal wealth than young adults. However, new Datamonitor research shows that midlifers are being ignored by alcoholic drinks manufacturers who instead continue to regard young adults as the key group to tap into, despite concerns about excessive alcohol intake.

Published By Datamonitor
07 Oct 2005
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Expert View

Aldi celebrates 10 years in Australia

Since entering the Australian market in 2001, German discount retailer Aldi has experienced strong growth. Due to its extensive private label range, locally sourced products, and discount pricing, the company has now gained widespread acceptance, and is a key threat to Coles' and Woolworths' dominance of the Australian retail landscape.

Published By Datamonitor
14 Feb 2011
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Expert View

Aldi courts the green market with adoption of carbon label program

Last month, grocery retailer Aldi became the first retailer in Australia to launch a carbon footprint label in its stores, introducing an everyday olive oil range that features a Carbon Reduction Label. The launch will appeal to the growing number of environmentally conscious Australians, but competing environmental and ethical claims may impact upon its success.

Published By Datamonitor
09 Nov 2010
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Expert View

Aligning growth in the home brewing sector with new market opportunities

With the surge in real ale and the greater desire of consumers to know more about the provenance and production of their food and drink, home-brewing is a growing pastime in the UK. Ingredient manufacturers, such as those of gluten-free brewing yeast, can capitalize on this trend by marketing their products directly to these consumers through more mainstream channels.

Published By Datamonitor
09 May 2011
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Expert View

Ancient grains stage a revival in the packaged food industry

Packaged food and beverage markets are seeing a growing influx of new products featuring grains that were favored by civilizations thousands of years ago. According to Datamonitor's Productscan Online database of new products, new food and beverage launches featuring a short list of ancient grains, including chia, have doubled since 2005 as manufacturers jump on the latest health food band wagon.

Published By Datamonitor
07 May 2008
CommentWire
CommentWire

Anheuser-Busch: buying presence in a growing market

Anheuser-Busch's acquisition of Goose Island marks a change in tack for the brewer that has previously focused on bringing its own ales to the market under the Budweiser name. Perhaps sensing that this branding lacked the necessary authenticity with consumers, it has turned to acquiring a brewer in an element of the market that will be vitally important in the future.

Published By Datamonitor
05 Apr 2011
CommentWire
CommentWire

Anheuser-Busch: drinks promotion downed

While the Bud Pong promotional game was officially centered on water drinking, many players used beer instead, leaving Anheuser accused of promoting excessive alcohol consumption. Drinks companies must consider the effects of such campaigns carefully: the promotion of heavy drinking, no matter how inadvertent, risks creating an unfavorable legal environment for all drinks marketers.

Published By Datamonitor
19 Oct 2005
CommentWire
CommentWire

Anheuser-Busch: going light

With the UK launch of Michelob Ultra, Anheuser-Busch [BUD] is revisiting old ground. The move comes just two years after the brewer pulled Bud lite, a similar low calorie beer alternative. Although consumer health concerns have risen since then, success for the new variant depends on effective communication and deciphering the extent to which UK consumer attitudes to beer are changing.

Published By Datamonitor
06 Aug 2003
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005

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