Latest Intelligence on Consumer Insights in Asia-Pacific

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Type Product title / description Pub Price
Expert View
Expert View

New food review: ice and vegetables help instant noodles to diversify

This month's food innovation review looks at how manufacturers are seeking to enhance instant noodles by offering unusual sensory experiences, with a new launch designed to be mixed with ice and eaten cold, and another using vegetable formulations to hint at health benefits. Elsewhere, lime-based flavors, perhaps inspired by alcoholic cocktails, could be making a comeback in savory products.

Published By Datamonitor
11 Sep 2012
Expert View
Expert View

New food review: turning kids on to salad with shakable seasoning cups

This month's roundup of innovative food launches looks at manufacturer efforts to make salad more appealing, with seasoning cups targeted at children and unusual extra-spicy leaves appearing in recent launches. Meanwhile, a twist on baked beans sees them pursuing a more health-minded audience, and potato chips have taken an unusual route to commemorating Queen Elizabeth II's Diamond Jubilee.

Published By Datamonitor
07 Aug 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: turning "ordinary" rice into "extraordinary" rice

Published By Datamonitor
27 Jul 2012
Expert View
Expert View

New drinks review: children's treats inspire a new generation of spirits

Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.

Published By Datamonitor
18 Jul 2012
Expert View
Expert View

New drinks review: canned drinks go healthy with vegetable innovations

Unusual vegetable-based drinks are the highlight of this month's roundup of innovative product launches from the drinks industry, as canned tomato and zucchini drinks hit the shelves. In other news, drinking chocolate is a focus of innovation, with two novel formulations, while concerns about pack security and hygiene have extended to energy drinks with the launch of a new lidded can design.

Published By Datamonitor
14 Jun 2012
Expert View
Expert View

New food review: glitter and gold add sparkle to gum and jam

Glitter effects are being increasingly used by manufacturers, as seen in this month's round-up of novel food introductions, with recent innovations including gum coated in "beaten silver" and jam featuring edible gold. Soup, meanwhile, has borrowed an idea from hot drinks with the launch of a self-heating pouch, while economy branding has taken an irreverent turn with the launch of "crisis chips."

Published By Datamonitor
14 Jun 2012
Expert View
Expert View

New food review: energy products take a cue from medicine with capsule innovation

A new energizing powder sold in capsules and designed to be sucked through a straw rather than consumed as a drink or a shot is among the innovations to feature in this month's roundup of the latest food industry launches. In other news, cake mixes have taken a decorative turn, and a rival to peanut butter has hit stores in the US.

Published By Datamonitor
14 May 2012
Expert View
Expert View

New drinks review: QR branding sees wine embrace the smartphone era

The emergence of QR codes in line with growing consumer take-up of smartphone technology is offering diverse marketing and branding opportunities to consumer goods companies, as evidenced by the sparkling wine launch that headlines this month's rundown of drinks innovations. Meanwhile, new flavors are emerging in the gin segment and novel formats are being explored for liqueurs and bottled water.

Published By Datamonitor
14 May 2012
Expert View
Expert View

New drinks review: water additives get convenient

In this month's review of beverage launches, the innovation potential of bottled water is being explored by drinks manufacturers. A striking "divided" bottle with separate compartments for water and flavoring has been launched in Russia, while concentrate powders have been reimagined as an on-the-go item, and spring water designed specifically for making baby food has hit shelves in Europe.

Published By Datamonitor
05 Apr 2012
Expert View
Expert View

New personal care review: fragrance that refuses to push the boundaries

In this month's rundown of the latest innovative personal care launches, a manufacturer from Japan is taking the concept of personal space to unusual new places with the launch of a fragrance that can only be smelled within a defined radius. Mascara is another recent focus of innovation, with launches including a refillable product and a novel formula containing multiple conditioning ingredients.

Published By Datamonitor
27 Mar 2012

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