Latest Intelligence on Deodorants

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Type Product title / description Pub Price
Expert View
Expert View

New personal care products review: easing the pain of shaving

This month's roundup of innovative personal care launches reveals companies' attempts to make shaving and depilation less unpleasant, with both a hair growth inhibiting product for men and a pre-depilation spray to dull the pain of hair removal hitting the shelves. The difficulty of swallowing pills and tablets is also being addressed, through new functional oral strips and throat sprays.

Published By Datamonitor
03 Aug 2010
Expert View
Expert View

New personal care products review: soap sees black future

This month's look at the latest innovative launches in the personal care industry highlights developments in the bar soap segment. One manufacturer sees potential in a locally sourced mineral that is touted to have deodorizing benefits as well as imparting an unusual color, while another is taking a page from the food and drink sector with its focus on fresh fruit and vegetable ingredients.

Published By Datamonitor
12 Jan 2011
Expert View
Expert View

New personal care products review: foundation offers portion control

The trend for pack design as a key component of modern make-up products is evidenced by two new launches which use novel packaging for both practical and decorative effect. Also in focus in this month's rundown of new personal care innovations is the childcare market, with one product that aims to make bath time fun for children, and another that aids the toilet training process.

Published By Datamonitor
09 Mar 2011
ResearchWire
ResearchWire

PLA Innovation of the Week: a gel to prevent faces from becoming sweaty and shiny

Published By Datamonitor
18 May 2011
Expert View
Expert View

PLA Innovation of the Week: triple the spray power with a new deodorant

New Mennen Tri Diffusion 72H Deodorant has a unique new jet spray nozzle that delivers three separate jet streams of deodorant for triple the power, precision, and fragrance of ordinary deodorants. New in France, the product is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
11 Dec 2012
Expert View
Expert View

PLA Innovation of the Week: a spray that reduces sweating at night so you can sleep

Night sweats are among the most common symptoms of menopause, but can occur for a variety of other reasons. Regardless of the reason, waking up soaking wet is no fun. Poise Spray Corporal Refrescante is claimed to help to reduce sweating at night, which can make you lose sleep. New in Chile, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
02 Jul 2013
Expert View
Expert View

Packaging Innovation of the Month: deodorant driven by air

At first glance, with its slender cylindrical shape, Vogue Women's Enjoy deodorant spray may look like one of the aerosols that are commonplace in the sector, but its full-length labeling actually conceals an innovative eco-friendly dispensing mechanism, using only compressed air with no propellants.

Published By Datamonitor
31 Mar 2014
Expert View
Expert View

Japan's quest for an odorless society

2014 saw the 10th anniversary of the Japanese Ministry of the Environment's "Cool Biz" campaign, aimed to reduce electricity consumption by limiting use of air conditioning and advising workers to wear more casual clothes. Interestingly, this campaign triggered a shift in what Japan calls its "smell business." As a result, deodorant items have seen unusual development over the past decade.

Published By Datamonitor
01 Aug 2014
Expert View
Expert View

Deodorants: compressed solutions drive wider innovation interest in a "quiet" category

Often being eclipsed by more glamorous categories such as haircare and skincare, the launch of game-changing compressed deodorants has resulted in new attention being drawn to the deodorants space. Innovation is now going beyond functional hygiene and is being explored in other ways, such as through sustainability, the blurring of category lines, and a focus on male-targeted solutions.

Published By Datamonitor
05 Nov 2014

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