Latest Intelligence on Deodorants

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Type Product title / description Pub Price
CommentWire
CommentWire

Avon Products: calling for a younger crowd

Avon Products is to downsize and outsource some of its operations in an effort to address its recent stuttering performance. The company hopes to bring senior management closer to its customer base, yet Avon will require more than a management reshuffle to revive its fortunes. The firm needs to look to emerging market opportunities, while rejuvenating its image in the US and Europe.

Published By Datamonitor
16 Nov 2005
ResearchWire
ResearchWire

Deodorant: top fragrances in new global product launches

Published By Datamonitor
09 Apr 2008
Expert View
Expert View

Deodorants: compressed solutions drive wider innovation interest in a "quiet" category

Often being eclipsed by more glamorous categories such as haircare and skincare, the launch of game-changing compressed deodorants has resulted in new attention being drawn to the deodorants space. Innovation is now going beyond functional hygiene and is being explored in other ways, such as through sustainability, the blurring of category lines, and a focus on male-targeted solutions.

Published By Datamonitor
05 Nov 2014
ResearchWire
ResearchWire

Deodorants: top fragrances in new launches

Published By Datamonitor
21 Feb 2006
ResearchWire
ResearchWire

Deodorants: top fragrances in new launches

Published By Datamonitor
10 Apr 2007
ResearchWire
ResearchWire

Deodorants: top fragrances in new products

Published By Datamonitor
21 Oct 2009
Expert View
Expert View

Japan's quest for an odorless society

2014 saw the 10th anniversary of the Japanese Ministry of the Environment's "Cool Biz" campaign, aimed to reduce electricity consumption by limiting use of air conditioning and advising workers to wear more casual clothes. Interestingly, this campaign triggered a shift in what Japan calls its "smell business." As a result, deodorant items have seen unusual development over the past decade.

Published By Datamonitor
01 Aug 2014
CommentWire
CommentWire

L'Oreal/Body Shop: ethical benefits outweigh risks

The idea of The Body Shop being bought out by an international cosmetic company would have been unthinkable a few years ago. However times and consumer trends move on, and the ethical and natural credentials of the beauty retailer make it a strong proposition in today's market. Now, with L'Oreal's resources and marketing expertise behind it, The Body Shop looks set become a major global brand.

Published By Datamonitor
17 Mar 2006
Expert View
Expert View

New personal care products review: easing the pain of shaving

This month's roundup of innovative personal care launches reveals companies' attempts to make shaving and depilation less unpleasant, with both a hair growth inhibiting product for men and a pre-depilation spray to dull the pain of hair removal hitting the shelves. The difficulty of swallowing pills and tablets is also being addressed, through new functional oral strips and throat sprays.

Published By Datamonitor
03 Aug 2010
Expert View
Expert View

New personal care products review: foundation offers portion control

The trend for pack design as a key component of modern make-up products is evidenced by two new launches which use novel packaging for both practical and decorative effect. Also in focus in this month's rundown of new personal care innovations is the childcare market, with one product that aims to make bath time fun for children, and another that aids the toilet training process.

Published By Datamonitor
09 Mar 2011

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