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Type Product title / description Pub Price

Type	Product title / description	Pub
Expert View	Deeper pockets enable seniors to defy ageing Consumers aged over 45 in the UK spend on average GBP30 more on personal care than their younger age cohorts. Despite this desire to look good, mature consumers are highly cynical about marketing and should therefore be targeted using realism, honesty and messages of product efficacy. Daniel Bone, Datamonitor Consumer Markets Analyst explains... Published By Datamonitor	24 Feb 2006
ResearchWire	PLA Innovation of the Week: computer-friendly skincare Published By Datamonitor	12 Nov 2012
ResearchWire	PLA Innovation of the Week: new hand cream makes use of rice-based silicon Published By Datamonitor	08 Oct 2012

Deeper pockets enable seniors to defy ageing

Consumers aged over 45 in the UK spend on average GBP30 more on personal care than their younger age cohorts. Despite this desire to look good, mature consumers are highly cynical about marketing and should therefore be targeted using realism, honesty and messages of product efficacy. Daniel Bone, Datamonitor Consumer Markets Analyst explains...