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Type Product title / description Pub Price
Expert View
Expert View

PLA Innovation of the Week: nothing says "just for men" quite like the scent of jet fuel

Men and motors go together like fish and chips and salt and pepper. The male love of anything powerful and fast is reflected in new Wingman Jetwash three-in-one multi-gel, a multi-tasking cleansing gel for shower, shampoo, and shaving that has the scent of aviation fuel. New in the UK, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
27 May 2014

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