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CommentWire
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Unilever, Bath & Body Works and Mattel have joined forces to market a range of personal care products by encouraging women to develop a positive body image based on the notion of 'real beauty'. This is a radical, although not unprecedented, approach. Most cosmetic advertising works by implicitly suggesting that the product will make the consumer look more attractive.
Published By Datamonitor
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12 Jul 2005 |
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15 Mar 2005 |
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11 Jan 2008 |
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12 Jan 2009 |
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22 Jun 2007 |
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08 Oct 2004 |
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Published By Datamonitor
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27 Jan 2010 |
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Published By Datamonitor
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09 Jan 2007 |
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Published By Datamonitor
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03 Aug 2005 |
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CommentWire
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Sara Lee chairman and CEO Brenda Barnes has assured investors that the company's restructuring program is beginning to bear fruit, although she conceded that a great deal of work lies ahead. The wheels of Sara Lee's divestment plan are in motion, but this needs to be accompanied by high levels of investment in new product development for the company's core brands.
Published By Datamonitor
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24 Feb 2006 |
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