Latest Intelligence on Oral Hygiene

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Type Product title / description Pub Price
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Deeper pockets enable seniors to defy ageing

Consumers aged over 45 in the UK spend on average GBP30 more on personal care than their younger age cohorts. Despite this desire to look good, mature consumers are highly cynical about marketing and should therefore be targeted using realism, honesty and messages of product efficacy. Daniel Bone, Datamonitor Consumer Markets Analyst explains...

Published By Datamonitor
24 Feb 2006
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How personal care can soothe minds: the future of scents for stress relief

The global economic downturn has resulted in a world of stress-overloaded consumers. Global respondents to Datamonitor's 2014 Consumer Survey placed stress second on a list of 47 health concerns, with 45% of the global population saying that they are concerned about it right now. Globally, consumers are desperately in need of de-stressing.

Published By Datamonitor
09 Jul 2014
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PLA Innovation of the Week: a light-activated toothpaste that turns every smile into whiter teeth

The more you smile, the whiter your teeth will be thanks to new BlanX LED White Shock Formula Toothpaste. This toothpaste uses a unique ingredient called Actilux which has a photo-catalytic effect and reacts to light to help whiten and bleach teeth naturally, without optical brighteners. New in Italy, this product is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
11 Apr 2013
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PLA Innovation of the Week: a new toothpaste that helps you to lose weight by making food taste bad

What if losing weight was as easy as brushing teeth? Now it is with Dietifricio Weight-Loss Toothpaste, which not only whitens teeth and keeps gums healthy, but produces a bitter aftertaste to make foods - especially high sugar foods - taste less appetizing. New in Italy, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
08 May 2013
ResearchWire
ResearchWire

PLA Innovation of the Week: a toothbrush that reminds you when it should be replaced

Published By Datamonitor
12 Jun 2012
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PLA Innovation of the Week: better oral care with "morning" and "evening" toothbrushes

Oral care is important, and teeth should be brushed at least twice a day. Now there is an oral care product that makes that message more clear than ever, and even offers different benefits by time of day. The new Smiclean toothbrush comes in a two-pack with "morning" and "evening" versions. Sold in China, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
14 Jan 2014

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