King of Shaves: male grooming ready for the mainstream

In an exciting time for Knowledge & Merchandising's male grooming brand King of Shaves, it will be interesting to see if the mainstream man will be receptive to its range of skincare and beauty products. If so, it is set to spark a revolution in the booming and increasingly surprising male personal care markets.

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Prestige personal care: US sales to reach $11.8 billion by 2007

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Adidas: scent off

Adidas' [ADDDY.PK] new Game Spirit fragrances and bodywash for men will be strongly linked to the European Football Championships in Portugal this summer. Adidas hopes to target the right consumer groups by generating a macho image. But while men's personal care is a growth industry, breaking the 'macho barrier' is no easy task.

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Gillette: biting into the whitening market

Gillette [G] will acquire the Rembrandt brand of at-home and professional teeth-whitening products from privately held Den-Mat in Q2 2004. By adding a full portfolio of tooth whitening products to its toothbrush oriented Oral-B brand, Gillette is hoping to capture a larger share of the oral care market.

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Male grooming: European men to spend E2.8 billion on skincare by 2008

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Gillette: the best man it can get

Gillette [G] has announced a 43% rise in pre-tax profits in Q1 2004, with sales in emerging markets playing a major role in the positive figures. Gillette's reported new marketing alliance with footballer David Beckham could prove an even bigger winner when it comes to tapping into the lucrative youth personal care market.

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Male grooming: US male personal hygiene market worth $8.1 billion by 2008

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Personal care occasions: seniors are the growth group

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Male grooming: Europe drives growth in everyday consumption occasions

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New personal care products: chocolate for the face, a vacuum for your nose

Following the increasing trend for cross-genre products, many of this month's Productscan reviewed offerings can be traced to the unlikeliest of sources. With consumers constantly looking for newer and more inventive ideas, many of the items included are remarkably ingenious, while others, such as a vacuum cleaner for the nose, are simply bizarre...

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