Latest Intelligence on Personal Care

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Type Product title / description Pub Price
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PLA Innovation of the Week: a make-up remover pad that does more than just remove make-up

Make-up remover pads are a necessary but unexciting part of a beauty routine. What if a make-up remover pad could actually enhance beauty with new functional benefits, however? That is the premise behind Cotton Sound Argento Double Face Maxi Dischetti. New in Italy, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
27 Jul 2015
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PLA Innovation of the Week: a breakthrough innovation to end nail-biting

Nail-biting is a bad habit that can be hard to break. New Raylex Naegelbeissen Stoppen has a bitter grapefruit-peel taste to discourage nail-biting while helping nails recover with vitamins H and B8. A companion smartphone app provides support, tracking progress and reminding one to re-apply Raylex. New in Austria, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
21 Jul 2015
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Hairy beauty: what implications does the recent "armpit hair trend" have for personal care brands?

Currently there is a heated debate online going on about the so-called "armpit hair trend": while men are keen to keep themselves baby smooth, women are trying to challenge characteristics of traditional femininity, one of which being hairless armpits, by growing underarm hair.

Published By Datamonitor
13 Jul 2015
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Seniors: dispelling age stereotypes and effectively targeting this expanding demographic

Mature consumers represent an incredibly high potential yet under-engaged market for global brands, particularly given that this demographic is growing and will represent a significant portion of the population in the foreseeable future.

Published By Datamonitor
03 Jun 2015
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Superfoods muscling into the skincare segment

First gaining attention for their apparent health benefits, superfoods could be a marketing dream for the skincare sector. Hoping that the perception of these "miracle foods" will add some luster to skincare sales, touting products rich in "natural" vitamins and minerals that can penetrate the skin has unlimited potential in captivating the minds of health-conscious consumers.

Published By Datamonitor
03 Jun 2015
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Packaging Innovation of the Month: 3D printed pack is a gamechanger

A customized pack is nothing unusual in the personal care sector, where both luxury and mainstream brands want to stand out from the competition, but to date no one has taken the same step as Anita's Balm in the quest for a distinctive look that is also eco-friendly, and the company's 3D printed pack is a worldwide first.

Published By Datamonitor
05 May 2015
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Is it still feasible for FMCG businesses to operate around the shortages in Latin America?

Supply shortages have been spreading in some countries in Latin America over the last few years. For FMCG businesses attempting to operate in these markets, and for those considering entry, having a strong understanding of the prevailing economic conditions, and consumers' reactions to them, is essential to determine the right course of action.

Published By Datamonitor
01 May 2015
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PLA Innovation of the Week: sunscreen that actually gets better when exposed to water

Sunscreen and water generally do not mix because water tends to wash away the ingredients in sunscreen that offer sun protection. However, new Shiseido WetForce is different because it actually becomes more effective when exposed to water or perspiration. New in Spain, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Apr 2015
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Evolving attitudes in man maintenance

In recent years, the British male grooming market has rapidly evolved, becoming one of the most exciting categories within the personal care space. Products designed for men are no longer confined to functional hygiene products, but now encompass a widening range of exciting and meaningful solutions designed to tap into the growing complexities of today's modern man.

Published By Datamonitor
24 Apr 2015
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The power of the beard

The male toiletries market is predicted to see a compound annual growth rate of 3.4% over 2014-19. One of the key reasons for the steady growth of this market has been the rising popularity of facial hair such as beards and moustaches. Consumers are challenging attitudes towards facial hair, creating new opportunities for brands to innovate with products that meet these evolving needs.

Published By Datamonitor
24 Apr 2015

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