This month's selection of new household product launches shows that beautifying claims are becoming more popular. Products making such claims include a dish soap product with a hand protecting formula and a laundry product that helps to reveal the "seven signs of beautiful clothes". These products show that personal care terminology is increasingly being used in the household products sector.
This month's summary of the latest product launches from the household goods industry sees cleaning sponges once more at the forefront of innovation, with fruit and oxygen-based varieties hitting the market in Europe. Meanwhile, a distinctive range of environmentally friendly cleaners has been launched, and white tea has re-emerged within the fabric conditioner category.
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