Latest Intelligence on Household Products

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Type Product title / description Pub Price
CommentWire
CommentWire

Unilever: going all commercial

Anglo-Dutch giant Unilever has agreed to a GBP320 million long-term advertising deal with Carlton Communications and Granada. Given the advertising slump, Unilever is likely to have secured a good deal, but the TV broadcasters will still be happy.

Published By Datamonitor
27 May 2002
CommentWire
CommentWire

SC Johnson: a fan of innovation

Home hygiene has been one of the most innovative areas of the consumer packaged goods markets in recent years, and SC Johnson's latest inspiration is a built-in fan for its Glade air fresheners. Innovation is only the first step - a GBP3 million advertising and marketing campaign will support the product's launch, but long term success will hinge on its effectiveness.<BR />

Published By Datamonitor
13 Dec 2002
CommentWire
CommentWire

Allied Domecq/Unilever: pension problems cloud the issues

A tense annual meeting earlier this month saw Allied Domecq chairman Gerry Robinson heckled and the company criticized on a range of issues. Unilever too has faced criticism - for taking 'holidays' from contributing to its pension fund. As Mr Robinson pointed out to his shareholders however, the picture for both companies is brighter than it appears.

Published By Datamonitor
14 Feb 2003
Expert View
Expert View

Backlash against the rat race worth billions

A growing number of people are becoming fed up with the 'rat race' believing that it makes them lose sight of the things that really matter to them. Datamonitor's Dominik Nosalik investigates how marketers are targeting these consumers with brands that are simple to find, understand and use...

Published By Datamonitor
14 May 2003
CommentWire
CommentWire

Rituals: making routine enjoyable

Hoping to open five UK stores before Christmas, the Rituals concept looks set to capitalize on consumers' growing tendency to use sensual personal care products as part of everyday pampering. The success already achieved elsewhere in Europe suggests that the combination of home care and body cosmetics under one roof will be well received by British consumers.

Published By Datamonitor
15 Jun 2004
CommentWire
CommentWire

Reckitt Benckiser: cleaning up in homecare

Following the launch of a host of new products whilst maintaining a rigid cost control regime, Reckitt Benckiser has announced a 23% increase in profits. Reckitt's strong results are all the more impressive given that many of its competitors in the household cleaning industry are feeling the squeeze.

Published By Datamonitor
19 Oct 2004
CommentWire
CommentWire

Henkel: personal care focus should ensure bright future

Following last year's major acquisition of Dial, Henkel [HNKG.BE] is still seeking growth through expansion and acquisitions outside of its important, but sluggish, European market. With health and personal care products generating increasing demand, Henkel's strategy of targeted global expansion looks like it may well pay off.

Published By Datamonitor
24 Feb 2005
ResearchWire
ResearchWire

New household goods launches Mar-May: something to sniff at

Published By Datamonitor
13 Jul 2005
ResearchWire
ResearchWire

Laundry soaps & detergents: top fragrances in new launches

Published By Datamonitor
14 Jul 2005
ResearchWire
ResearchWire

Product claims: new household goods launches, Mar-May

Published By Datamonitor
14 Jul 2005

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