Latest Intelligence on Household Products

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Type Product title / description Pub Price
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PLA Innovation of the Week: a paper towel that can help you to lose weight

There is a new weapon in the war against obesity. Scott Calorie Absorb paper towels are claimed to absorb up to 100 calories from food per sheet, to appeal to consumers looking to eat more healthily. New in Argentina, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Apr 2014
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PLA Innovation of the Week: a new dish soap that is ideal for cleaning a few dishes at a time

Who says that a simple task like washing the dishes has to be drudgery? Not the people behind new Method Power Foam Dish Soap. This new dish soap makes washing the dishes "foamy fun" with a trigger sprayer that turns liquid soap into foam that can be squirted onto a sponge or dish. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
05 Nov 2013
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Packaging Innovation of the Month: closure muscles in on safety concerns

Detergent liquitabs have recently come to the mainstream household cleaning sector, with the launch of Mr Muscle Activ-Kapseln (Mr Muscle Active-Capsules) single dose "pods" of ultra-concentrated multi-purpose cleaner, designed to be dissolved in a bucket of four liters of water.

Published By Datamonitor
30 Oct 2013
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PLA Innovation of the Week: a retro air freshener that entertains while it fragrances the air

New Diptyque Paris Baies Hourglass Home Fragrance Diffuser is as attractive to look at as it is effective. This hourglass-shaped diffuser uses gravity to drip liquid fragrance through a special core, and is designed to be turned over again and again, until the scent is depleted. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Aug 2013
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New household goods review: cleaning sponges sharpen up with cactus fiber ingredient

"Natural" ingredients and fragrances are continuing their penetration into the household goods industry, with this month's rundown of the latest industry launches looking at a new cleaning sponge containing cactus fiber and a bamboo-inspired air freshener. Elsewhere, scented candles are looking to tap into the popularity of in-vogue bacon and salt caramel flavors.

Published By Datamonitor
24 Jul 2013
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PLA Innovation of the Week: a laundry stain remover that cleans your clothes and your washer

Hard water is not only hard on skin; it is hard on washing machines as well. Hard water may have met its match, however, with L'Unico LavaTRIS 3in1 Bustine per Lavatrice. This sachet not only removes stains, it absorbs colors in the wash and also acts against lime. New in Italy, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Jul 2013
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New household goods review: cloths branch out into odor and fat removal

In this month's rundown of launches from the household goods industry, cloths are moving beyond the confines of household cleaning to explore the potential of laundry care, personal hygiene, and home cooking. In other news, a detergent manufacturer is looking to help consumers economize through new technology, and black tea has emerged as a novel toilet tissue fragrance.

Published By Datamonitor
21 Jun 2013
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New household goods review: indicator technology provides a new twist for air care

An air purifier from China that provides visible reassurance of its effectiveness is among the products highlighted in this month's rundown of the latest notable launches from the household goods industry. Meanwhile, computer wipes are adapting to the era of smartphones and tablets, and manufacturers are branching out with fragrance in the toilet tissue category.

Published By Datamonitor
21 May 2013
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New household goods review: household and personal care find common ground

A detergent inspired by liquid soap pump bottles and a multipurpose cloth that can be used either on the face or for home cleaning are helping to narrow the distinction between household and personal care, as this month's rundown of novel household goods launches reveals. Meanwhile, the fragrance-changing concept is evolving in the air care market with the launch of a "chameleon" air freshener.

Published By Datamonitor
18 Apr 2013
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New household goods review: innovative drinking straws promise an end to stained teeth

In this month's rundown of the latest innovation highlights from the household goods industry, drinking straws are being repositioned for an adult audience with a launch that is designed specifically to eliminate the stains caused by drinking red wine. Meanwhile, technology-oriented design and branding is influencing categories from kitchen cleaners to air fresheners.

Published By Datamonitor
12 Mar 2013

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