Latest Intelligence on Household Products

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Type Product title / description Pub Price
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PLA Innovation of the Week: a new laundry detergent claimed to turbocharge your sex life

Want to improve your sex life? Clean the sheets with new Surf limited-edition Flirty Shades of Surf laundry detergent. New in the UK, this limited-edition laundry detergent "with Scentsual Oils" has a rose and jasmine scent that is claimed to heat up the bedroom in a kinky kind of way. This product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
10 Nov 2014
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PLA Innovation of the Week: a new toilet paper designed with travel in mind

Summer means vacations for many, and that often means leaving the comforts of home. However, new Sanft & Sicher Classic Extra toilet paper can help to make travel easier, since each roll includes an "innovative mini-roll" designed for traveling, playing sports, or everyday living. New in the Czech Republic, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Jul 2014
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Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014
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PLA Innovation of the Week: a new fabric softener that lets you "switch" your scent between washings

With new Downy Parfum Collection Scent Switcher concentrate fabric conditioner, simply rubbing or moving clothing after using the product "switches" the scent to a second fragrance right up until the next wash. New in Malaysia and the Philippines, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
09 Jun 2014
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PLA Innovation of the Week: a fabric conditioner claimed to help clothing dry faster

Fabric softeners and conditioners help clothes smell and feel great, but can a fabric conditioner actually save you time? New Suavitel Fast Dry fabric conditioner says that it can, promising to help clothes dry 30% faster compared to clothing that is washed with detergent alone. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
19 May 2014
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PLA Innovation of the Week: a paper towel that can help you to lose weight

There is a new weapon in the war against obesity. Scott Calorie Absorb paper towels are claimed to absorb up to 100 calories from food per sheet, to appeal to consumers looking to eat more healthily. New in Argentina, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Apr 2014
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PLA Innovation of the Week: a new dish soap that is ideal for cleaning a few dishes at a time

Who says that a simple task like washing the dishes has to be drudgery? Not the people behind new Method Power Foam Dish Soap. This new dish soap makes washing the dishes "foamy fun" with a trigger sprayer that turns liquid soap into foam that can be squirted onto a sponge or dish. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
05 Nov 2013
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PLA Innovation of the Week: a retro air freshener that entertains while it fragrances the air

New Diptyque Paris Baies Hourglass Home Fragrance Diffuser is as attractive to look at as it is effective. This hourglass-shaped diffuser uses gravity to drip liquid fragrance through a special core, and is designed to be turned over again and again, until the scent is depleted. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Aug 2013
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PLA Innovation of the Week: a laundry stain remover that cleans your clothes and your washer

Hard water is not only hard on skin; it is hard on washing machines as well. Hard water may have met its match, however, with L'Unico LavaTRIS 3in1 Bustine per Lavatrice. This sachet not only removes stains, it absorbs colors in the wash and also acts against lime. New in Italy, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Jul 2013
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PLA Innovation of the Week: a candle that gets a little help from a girl's best friend

What could be more romantic than candles and diamonds? The answer is combining the two, which is just what the new Popup Paris Paulina Leonor Diamond Candle does. Every 50th candle contains a 0.25 carat diamond that is cut into a heart shape, and is only revealed when the candle burns down. New in the UK, it is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
05 Mar 2013

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