Latest Intelligence on Frozen Ready Meals

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Type Product title / description Pub Price
CommentWire
CommentWire

Convenience foods: older consumers drive Europe's ready meal market

New research by Datamonitor has revealed that older consumers are driving the prepared meal market in Europe, consuming almost E3 million worth of ready meals, or over a quarter of the market. Furthermore, although frozen meals dominate many European ready meal markets, chilled meals are expected to grow in popularity.

Published By Datamonitor
18 Jul 2005
ResearchWire
ResearchWire

Pizza: chilled freezes out frozen in France

Published By Datamonitor
09 Sep 2005
CommentWire
CommentWire

Unilever: stormy waters ahead for Birds Eye

Unilever's Birds Eye frozen food brand, fronted by the eponymous Captain, is celebrating its 50th birthday. The brand brought the fish finger to a mass market and became the staple for a generation of British children. However as the growth of the European frozen foods market slows, Unilever looks ready to offload the business.

Published By Datamonitor
28 Sep 2005
CommentWire
CommentWire

UK single-person households: targeting the powerful solo pound

A recent report by the Institute for Public Policy Research and Unilever predicts that more than one-third of the UK's population will live alone by the year 2021. Consumer products manufacturers and retailers should not ignore this trend: by tailoring marketing strategies and new products towards single-person households, they will be able to attract the increasingly powerful 'solo pound'.

Published By Datamonitor
01 Nov 2005
ResearchWire
ResearchWire

UK frozen ready meals: smaller households choose the easy option

Published By Datamonitor
02 Nov 2005
Expert View
Expert View

New food review: manufacturers get more dairy-ing

Manufacturers appear to be experimenting with cheese to increase its appeal among modern consumers, with Productscan noting a number of new cheese based products that differ from regular varieties. These include a cottage cheese containing prebiotic fiber, a pizza with a cheese, not flour, base, and an unusual pizza flavored cheese spread. Saying yes to cheese has therefore just got easier

Published By Datamonitor
22 Feb 2007
ResearchWire
ResearchWire

New food launches Oct-Dec 2006: extracting growth from seasonings

Published By Datamonitor
27 Feb 2007
Expert View
Expert View

New food review: superfruits are flying high

Superfruits continue to make headway in food products, as this month's lineup of new innovations shows. As well as nutrition bars, superfruits have made their way into the soup category, showing that these ultra healthy ingredients are being used in a diverse array of food categories.

Published By Datamonitor
22 Jun 2009
Expert View
Expert View

New food review: guilt-free indulgence products are the order of the day

Many consumers are looking to enhance the healthiness of their diets, but are unwilling to sacrifice sensory benefits in order to achieve this. Various manufacturers have focused on addressing this demand with new products, with recent launches including an acai variety of chocolate pudding and hamburger-flavored sunflower seeds. This focus is expected to continue to gain momentum in the future.

Published By Datamonitor
13 Apr 2010
Expert View
Expert View

Weight Watchers: looking to deliver health and convenience through frozen breakfast meals

The pressures of a busy lifestyle coupled with consumers' increasing awareness of the importance of eating healthily is inspiring many food and drink companies to innovate in their product lines by offering more convenient and healthy choices. Tapping into this trend, Weight Watchers is expanding its frozen meals line with the launch of two new breakfast items.

Published By Datamonitor
21 Mar 2011

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