Published within
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CommentWire
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With its Make a Meal With range of cooked and seasoned meats, Tesco has extended the prepared meal concept beyond simply 'peeling back the film and heating' and created a proposition that obviates the need for time-consuming preparation but still provides an opportunity for consumers to display their cooking skills.
Published By Datamonitor
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13 Sep 2010 |
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Expert View
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Taking the hassle out of buying and using eggs is a continuing theme for food producers, as demonstrated by this month's roundup of novel product launches in the food industry. Liquid egg white in a resealable carton and a bright yellow "unbreakable" egg box are the latest innovations, with both products highlighting the importance of customer convenience, and providing differentiation on shelf.
Published By Datamonitor
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14 Nov 2010 |
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Expert View
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Hoping to capitalize on the importance of the post-exercise period for protein consumption, Fleury Michon's Vraiment Sport ready meal is a new chilled macaroni pasta meal with chicken breast that is packed with protein and is marketed as an "after-sports" product. New in France, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.
Published By Datamonitor
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02 May 2013 |
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