With its Make a Meal With range of cooked and seasoned meats, Tesco has extended the prepared meal concept beyond simply 'peeling back the film and heating' and created a proposition that obviates the need for time-consuming preparation but still provides an opportunity for consumers to display their cooking skills.
Taking the hassle out of buying and using eggs is a continuing theme for food producers, as demonstrated by this month's roundup of novel product launches in the food industry. Liquid egg white in a resealable carton and a bright yellow "unbreakable" egg box are the latest innovations, with both products highlighting the importance of customer convenience, and providing differentiation on shelf.
Hoping to capitalize on the importance of the post-exercise period for protein consumption, Fleury Michon's Vraiment Sport ready meal is a new chilled macaroni pasta meal with chicken breast that is packed with protein and is marketed as an "after-sports" product. New in France, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.
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