Latest Intelligence on Ready Meals in Israel

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New food review: targeting singles with limited edition foods

Meal options targeted at singles have been somewhat limited in the past, with most packaged foods catering for families or couples. A Norwegian store aims to change this by offering singles more choice, with a selection of limited edition meat cuts especially portioned for the singles market. As more people are living on their own, the singles market could become a bigger target in future.

Published By Datamonitor
20 Feb 2009

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