Latest Intelligence on Ice Cream

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Type Product title / description Pub Price
CommentWire
CommentWire

Australian ice-cream: baby-boomers boost sales

Australia has one of the world's highest spends per capita on ice-cream, particularly among the large 35-54 year old baby boomer consumer segment. These hard-working, affluent consumers are demanding high quality, tasty ice-cream, to reward them after a long day. However, they are demanding these tasty treats without the negative health implications that ice-cream normally brings.

Published By Datamonitor
02 Jun 2005
CommentWire
CommentWire

Ben & Jerry's: organic growth

Ben & Jerry's new line of organic ice cream will be test marketed in two major US cities. Vermont farmers met the news with cautious optimism even though the company promised to use as much organic milk as they can provide. However, it is almost certain that the move to organic dairy farming will prove to be lucrative.

Published By Datamonitor
06 Jun 2003
Expert View
Expert View

Cadbury: on the road to recovery

Cadbury Schweppes has received conditional approval from Turkey's Competition Board to complete its takeover of Intergum. Acquisitions appear to be driving Cadbury's current strategy, as it attempts to recover from well documented health scares and hefty fines. The company is now looking to healthier and more diverse products to improve its flagging sales.

Published By Datamonitor
30 Aug 2007
CommentWire
CommentWire

Carvel: nostalgic marketing

By linking its products to consumers' happy memories, Carvel Corporation is counting on both nostalgic and viral marketing to further drive consumer loyalty. Remaining true to itself, despite the surrounding dieting frenzy, Carvel looks positively innovative and self-assured.

Published By Datamonitor
01 Apr 2004
ResearchWire
ResearchWire

Ice cream, novelties & frozen yogurt: top flavors in new global product launches

Published By Datamonitor
08 Sep 2008
ResearchWire
ResearchWire

Ice cream, novelties and frozen yogurts: top flavors in new products

Published By Datamonitor
01 Mar 2005
ResearchWire
ResearchWire

Ice cream: increased impulse buying in the US

Published By Datamonitor
17 Oct 2005
ResearchWire
ResearchWire

Ice Cream: top flavors in new products

Published By Datamonitor
12 Jun 2007
ResearchWire
ResearchWire

Ice Cream: top flavors in new products

Published By Datamonitor
10 Apr 2006
ResearchWire
ResearchWire

Ice creams: top flavors in new products

Published By Datamonitor
25 Nov 2009

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