Latest Intelligence on Food

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Type Product title / description Pub Price
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PLA Innovation of the Week: a new ready-to-bake cake that could not be any easier to make

Baking a cake is typically a multi-step process - even when using boxed mixes. The consumer usually has to add ingredients like cooking oil or eggs. However, Ready to Bake liquid baking mix needs nothing extra, but instead is just poured into a baking pan and put in the oven. New in the Netherlands, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
18 Aug 2015
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PLA Innovation of the Week: a new way to get through the Ramadan fasting period with more energy

Ramadan is celebrated for 30 days in the ninth month of the Islamic calendar and requires Muslims to fast from sunrise to sunset. New Entrasol QuickStart instant breakfast cereal makes this easier by boosting energy over a long period of time, beginning in the pre-dawn hours of Ramadan. New in Indonesia, this oat cereal is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Aug 2015
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Packaging Innovation of the Month: Daisy Brand pouch is the latest squeeze

We have all been at a party or barbecue where pots and tubs of dips and sauces start to look less appetizing once they have been cross-contaminated by having food and cutlery dipped in them a few times. This is just one of the issues addressed by Daisy Brand with the introduction of a flexible pouch format for sour cream, and the result is a very consumer-friendly pack with good shelf presence.

Published By Datamonitor
04 Aug 2015
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PLA Innovation of the Week: flowers for breakfast - a colorful new way to start the day

Flowers are more than just nice to look at. Many are edible, although perhaps few consumers know that. This may change with the introduction of Seriously Floral flower petal muesli from Waitrose, a mix of oats, barley, and toasted wheat flakes with flecks of rose, marigold, and cornflower petals. New in the UK, this is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Jul 2015
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PLA Innovation of the Week: mushrooms give a health boost to a chocolate bar

Move over superfruits. Step aside ancient grains. The next great iconic health ingredient may be mushrooms. Hifas da Terra cordyceps and pollen chocolate is a 56% cocoa chocolate bar that combines the perceived benefits of raw chocolate with cordyceps mushrooms and organic pollen. New in Spain and the UK, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
01 Jul 2015
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Packaging Innovation of the Month: reseal tape keeps the crunch in Ryvita

As the name implies, crispbread should be crispy and crunchy, but all too often one returns to an opened pack to find that the product is stale. Food waste has become a big concern in recent years and, with packaging playing a significant role in helping to maintain product freshness and reduce wastage, the introduction to the UK of a resealable flow-wrap format for Ryvita crispbread is timely.

Published By Datamonitor
01 Jul 2015
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FDA artificial trans fat ruling: time for a simpler solution?

The FDA has ruled artificial trans fat to be "generally not recognized as safe," meaning that those who currently use it in their products now have an obvious, urgent need to reformulate to meet the deadline of three years to eradicate it completely. Leaving the issue of sourcing to one side for a moment, however, this also raises the question: which types of fat are Americans more receptive to?

Published By Datamonitor
18 Jun 2015
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Functional food and drinks: "fortified" claims missing the target?

The "noughties" was very much the decade in which functional food rose to prominence. Subtle shifts in formulation and marketing began to emphasize what was added rather than reduced. Conventional wisdom is that consumers cannot get enough of fortification, but is that really the case?

Published By Datamonitor
16 Jun 2015
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PLA Innovation of the Week: bold new ballpark-inspired taste for frozen pizza

Bratwurst is a type of German pork sausage that is especially popular in the Midwest region of the US, where it is often served as an alternative to hotdogs at ballparks. Inspired by this, Tombstone limited-edition bratwurst pizza brings bratwurst and brown mustard to frozen pizza for the first time. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
09 Jun 2015
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PLA Innovation of the Week: onion rings go bold with flavor inspiration from craft beer

Craft beer has revolutionized the beer market. Now it is starting to impact the food industry. McCain craft-beer-battered onion rings introduce the bold flavor of craft beer to onion rings with a product made with American pale ale. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Jun 2015

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