Latest Intelligence on Food

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Type Product title / description Pub Price
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PLA Innovation of the Week: mushrooms give a health boost to a chocolate bar

Move over superfruits. Step aside ancient grains. The next great iconic health ingredient may be mushrooms. Hifas da Terra cordyceps and pollen chocolate is a 56% cocoa chocolate bar that combines the perceived benefits of raw chocolate with cordyceps mushrooms and organic pollen. New in Spain and the UK, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
01 Jul 2015
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Packaging Innovation of the Month: reseal tape keeps the crunch in Ryvita

As the name implies, crispbread should be crispy and crunchy, but all too often one returns to an opened pack to find that the product is stale. Food waste has become a big concern in recent years and, with packaging playing a significant role in helping to maintain product freshness and reduce wastage, the introduction to the UK of a resealable flow-wrap format for Ryvita crispbread is timely.

Published By Datamonitor
01 Jul 2015
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FDA artificial trans fat ruling: time for a simpler solution?

The FDA has ruled artificial trans fat to be "generally not recognized as safe," meaning that those who currently use it in their products now have an obvious, urgent need to reformulate to meet the deadline of three years to eradicate it completely. Leaving the issue of sourcing to one side for a moment, however, this also raises the question: which types of fat are Americans more receptive to?

Published By Datamonitor
18 Jun 2015
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Functional food and drinks: "fortified" claims missing the target?

The "noughties" was very much the decade in which functional food rose to prominence. Subtle shifts in formulation and marketing began to emphasize what was added rather than reduced. Conventional wisdom is that consumers cannot get enough of fortification, but is that really the case?

Published By Datamonitor
16 Jun 2015
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PLA Innovation of the Week: bold new ballpark-inspired taste for frozen pizza

Bratwurst is a type of German pork sausage that is especially popular in the Midwest region of the US, where it is often served as an alternative to hotdogs at ballparks. Inspired by this, Tombstone limited-edition bratwurst pizza brings bratwurst and brown mustard to frozen pizza for the first time. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
09 Jun 2015
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PLA Innovation of the Week: onion rings go bold with flavor inspiration from craft beer

Craft beer has revolutionized the beer market. Now it is starting to impact the food industry. McCain craft-beer-battered onion rings introduce the bold flavor of craft beer to onion rings with a product made with American pale ale. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Jun 2015
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Packaging Innovation of the Month: Nisshin shakes up the flour market

Paper or plastic film bags are usually the go-to format around the world for packaging flour, but on the whole these are not exactly consumer-friendly, or even product-friendly for that matter. With its new pack format for cooking flour, Nisshin Foods in Japan has bucked the trend and decided that a PET shaker jar is the way to go in providing consumers with a convenient, user-friendly pack.

Published By Datamonitor
02 Jun 2015
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PLA Innovation of the Week: go bold or go home: frozen vegetables go bold

Everyone knows that vegetables are "good for you," but not everyone loves the taste of plain vegetables. Birds Eye Steamfresh Flavor Full frozen vegetables address the taste issue by adding bold flavors like buffalo, teriyaki, barbecue, and ranch to frozen vegetables for the first time. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
27 May 2015
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Discovering green gold: opportunities during an olive oil shortage

Once upon a time in Puglia, a county in Southern Italy, millenary olive groves provided 12% of worldwide olive oil production. Well, following a fairytale plot, a maleficent bacteria disguised with a musical name, Xylella fastidiosa, along with adverse weather conditions contributed to a decline in production of 20% in 2014.

Published By Datamonitor
13 May 2015
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PLA Innovation of the Week: detox beyond juice - a new cereal takes the detox concept into foods

Detoxing is said to rejuvenate the body by ridding it of toxins thought to build up over time. Earnest Eats "detoxifying" hot cereal moves the concept to foods with a high fiber cereal containing ingredients that support digestion, healthy liver function, and the body's natural detox process. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
11 May 2015

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