Latest Intelligence on Food

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Type Product title / description Pub Price
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Targeting the "menopausal" man holds significant opportunities for FMCG brands

Lately we have been hearing a lot about the "manopause", but what is it? The scientific name is "andropause" and it is described as the male equivalent to the menopause. It refers to the declining testosterone levels in men from early middle age, resulting in lower energy, decreased libido, and reduced strength and endurance. FMCG brands could benefit by helping to address this issue.

Published By Datamonitor
09 Jan 2015
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Desire for reward and luxury protects premium food and drink sales from Japanese tax increase

Japan has seen negative GDP growth for two consecutive quarters after the state consumption tax increased from 5% to 8% in April 2014, indicating a recession. The tax has no exceptions by product/service category, so the FMCG market has been affected. Despite the slowdown, a keyword that has emerged is "premium," with sales of such products showing resilience and in some cases growth.

Published By Datamonitor
22 Dec 2014
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PLA Innovation of the Week: frozen yogurt that is eaten like a grape and will not melt in your hands

Frozen yogurt makes a challenging on-the-go snack since it can melt quickly and be messy to eat - even in frozen novelty form. But new Stonyfield Frozen Yogurt Pearls changes that because this frozen yogurt comes in grape-like "pearls" that encase it in an edible protective skin. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
18 Dec 2014
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PLA Innovation of the Week: a discreet new candy with skincare claims

Everyone could use a sweet break from time to time, but munching on candy during the workday can be frowned on. Lotte B Can candy avoids this issue with discreet packaging resembling a skin cream tube, which also helps to reinforce the claim that this candy actually benefits the skin. New in Japan, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Dec 2014
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Beef-loving Argentina is turning to vegetarianism

The spread of the health and wellness trend and the current state of rising inflation have transformed the Argentine food landscape. Traditionally a beef-loving nation, Argentina is starting to turn to the so-called "better-for-you" lifestyle known as vegetarianism.

Published By Datamonitor
03 Dec 2014
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PLA Innovation of the Week: a snack cake that becomes a frozen novelty after a trip to the freezer

Snack cakes are not normally eaten to "beat the heat," but that may change with new Phoskitos Pou mini-cakes. These chocolate and milk cream cakes can be consumed as they are or put in the freezer for one hour and eaten like ice cream afterwards. New in Spain, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
17 Nov 2014
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PLA Innovation of the Week: a chocolate baking morsel with a surprise inside

Chocolate chip cookies may never be the same after the debut of new Nestle Toll House DelightFulls Filled Baking Morsels. Unlike ordinary chocolate chips, these chocolate pieces deliver a new flavor twist as they are filled with different flavors: caramel, mint, cherry, and peanut butter. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Nov 2014
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Packaging Innovation of the Month: cupcake cream is child's play

Consumers' love of home baking is on the rise, with Waitrose supermarket recently reporting that sales of baking ingredients have soared since the start of the fifth television series of the Great British Bake Off. Cake decoration is no longer just a dollop of icing with a few sugar sprinkles; presentation is key and consumers are looking for easy ways to achieve a more professional finish.

Published By Datamonitor
29 Oct 2014
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PLA Innovation of the Week: a new drinkable custard that kicks the spoon to the curb

Custard is a great summertime refresher, but it is not well suited to eating on the go as it requires a spoon. However, new Danone Danet #bbtela drinkable custard is sold in a coffee-cup-like pack that may be stored at room temperature, although it is recommended to be consumed "very chilled." New in Spain, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
20 Oct 2014
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PLA Innovation of the Week: a new seasoning that may kick salt and pepper off the kitchen table

Salt and pepper may currently be the only foods with a permanent spot at the kitchen table, but they might have to move over for new Mrs Dash Table Blends salt-free seasoning, a line of "sprinkle & serve tableside" seasonings used like salt or pepper to add spice and flavor to almost any food. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
13 Oct 2014

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