Latest Intelligence on Food

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Type Product title / description Pub Price
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Having a healthy snack-time: reconciling consumers' love of snacking with their wellness goals

Consumers love to snack. This is a demonstrable fact and one that is unlikely to change over time for many reasons, from comfort needs to the impact of on-the-go lifestyles and traditional mealtime fragmentation. Therefore, market players must find ways to integrate health needs into consumers' snacking habits.

Published By Datamonitor
10 Apr 2014
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Now is the time to be proactive in addressing the health concerns of today's young snackers

When did the snacking market get so fragmented? What was once regarded as a simple means of staving off hunger has taken on a whole new level of importance, not to mention complexity. Datamonitor's Consumer Survey suggests that the future of the category lies in offering products with specific positive health benefits.

Published By Datamonitor
08 Apr 2014
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PLA Innovation of the Week: a paper towel that can help you to lose weight

There is a new weapon in the war against obesity. Scott Calorie Absorb paper towels are claimed to absorb up to 100 calories from food per sheet, to appeal to consumers looking to eat more healthily. New in Argentina, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Apr 2014
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PLA Innovation of the Week: a heart-healthy vegetable that takes things literally

Spinach is one of the most nutritious vegetables in existence, naturally rich in calcium and vitamin K, the latter of which aids cardiovascular and bone health. The heart-healthy connection is made even stronger with FRoSTA heart-shaped spinach: frozen spinach divided into heart-shaped bricks. New in Poland, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Mar 2014
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PLA Innovation of the Week: a new basting sauce with a built-in applicator brush

Meat, chicken, and fish often taste better when prepared with marinades or barbecue sauces, but applying these products with a spoon or a brush can be messy and inconvenient. Enter new Coles Grill basting sauce, the world's first basting sauce with its own built-in washable brush. New in Australia, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
17 Mar 2014
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PLA Innovation of the Week: a "slimming" cereal that brings new ingredients to the breakfast table

Breakfast plays a key role in weight management, but few breakfast products claim to go quite as far toward this goal as Herbex Slimmers Cereal, a new breakfast cereal containing green tea and garcinia cambogia extracts that promises to burn fat, increase metabolism, and reduce appetite. New in South Africa, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
24 Feb 2014
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PLA Innovation of the Week: what is dark chocolate doing in my pasta sauce?

Chocolate has always been closely associated with holidays and indulgent foods like candy and cake, but it is hardly limited to these areas. New Sacla tomatoes and chocolate pasta sauce extends the flavor and health benefits of dark chocolate to a new category: pasta sauce. New in France, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Feb 2014
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Packaging Innovation of the Month: start your day the squeezy way

Tate & Lyle's Golden Syrup Breakfast Tottle builds on recent moves into more convenient formats, such as pouring bottles, and has created a distinctive new pack for the brand. The injection stretch blow molded PET tottle is short and dumpy, and arch-shaped to evoke the Lyle's Golden Syrup branding banner, while its clarity shows off the product's attractive color.

Published By Datamonitor
29 Jan 2014
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10 trends to watch in consumer packaged goods in 2014

The Olympic Games may not award medals to consumer packaged goods products, but when looking at trends to watch in 2014, the marketers behind such products seem to have been inspired by the games' motto: "faster, higher, stronger." Packaged goods companies will be making their products greener, healthier, tastier, and faster in the New Year, says market researcher Datamonitor Consumer.

Published By Datamonitor
15 Jan 2014
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PLA Innovation of the Week: a nutritional "booster shot" for rice that is rich in whole grains

Rice, one of the most popular food staples in the world, has been given a nutritional makeover of sorts by Quaker. The company's Oats for Rice enables consumers to "power up" their daily rice meals with more whole grain goodness, provided by the oats. New in Malaysia, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Jan 2014

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