Latest Intelligence on Functional Drinks

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Type Product title / description Pub Price
CommentWire
CommentWire

Works with Water: targeting appearance conscious consumers

Nutraceuticals company Works with Water has launched a spring water containing an ingredient that is clinically proven to help reduce bacteria. The drink, called Beauty, is designed to help prevent acne and is reflective of the growing trend in the functional drink market of associating inner health and outer beauty. However, the firm needs to be cautious of deteriorating levels of consumer trust.

Published By Datamonitor
15 Apr 2008
CommentWire
CommentWire

Viva Beverages: introducing energy shots in the UK

Despite the tremendous success of energy drinks in the past few years, the UK market is yet to see this kind of beverage in a single-shot format. Viva Beverages intends to be the first mover in this area by launching Quick Energy in late January, following success in the US market. In doing so, the company hopes to capitalize on the continuing consumer demand for convenience.

Published By Datamonitor
15 Jan 2009
CommentWire
CommentWire

Vitaminwater: embracing the connectivity mega-trend

Following an online competition to find a new flavor, Coca-Cola's Glaceau Vitaminwater has revealed that its newest variety, which will be available in the US from March 2010, will be named 'Connect'. The competition sparked a lot of consumer participation and so succeeded in driving website traffic, but it remains to be seen whether the drink's actual flavor will hold long-term appeal.

Published By Datamonitor
13 Jan 2010
CommentWire
CommentWire

US functional drinks: Coca-Cola must clarify its options

With the introduction of Powerade Option, Coca-Cola hopes to challenge PepsiCo's hold on the sports drink market. If Coca-Cola's claim that Option will create new sports drink occasions throughout the day proves true, the product could provide the first real challenge to Gatorade Propel. However broadening the appeal of the sports drink in this way is unlikely to be such an easy task.

Published By Datamonitor
07 Jul 2005
CommentWire
CommentWire

UK soft drinks market: carbonates losing their sparkle

The UK soft drinks market is currently undergoing a transition as a growing number of consumers are replacing their once-favored carbonates with options perceived as being healthier. But while increased demand for bottled water and juices has hurt Britvic's bottom line, manufacturers who react positively to the shift should ultimately benefit from a broader product portfolio.

Published By Datamonitor
21 Mar 2006
Expert View
Expert View

Time-starved consumers still want to be well-fed

European consumers are taking an increasingly functional attitude to eating as a result of work, family and leisure commitments, and eating-on-the-go offers the flexibility needed for busy lifestyles. However, time-starved consumers want more than just convenience from on-the-go meals. As well as providing convenience, manufacturers must add health functionality to their products.

Published By Datamonitor
11 Nov 2005
Expert View
Expert View

Ten trends to watch in packaged goods in 2006

The year 2005 has been one of transition for many packaged goods marketers, setting the stage for what is expected to be a very active year for new products in 2006. The demise of the low-carbohydrate fad has left a wide open market for other health and wellness-related trends to surface, including these top ten picks from Productscan Online...

Published By Datamonitor
09 Dec 2005
CommentWire
CommentWire

Sunlover: new "beauty drink" hits the market

Brazilian company Sunlover has launched a beauty drink which is said to improve the drinker's skin and tan. The product is the latest in a line of nutricosmetic food and drink launches to hit the market. However, Nestle's recent decision to remove its nutraceutical brand, Glowelle, from sale, perhaps suggests that these products still have some way to go to achieve consumer acceptance.

Published By Datamonitor
05 Jul 2011
CommentWire
CommentWire

Soft drinks: smoothie does it in Denmark

Young adults may be Denmark's biggest drinkers of carbonates, but Datamonitor's ConsumerGraphics database shows that there are other opportunities for soft drinks companies that wish to target them. They have developed a taste for functional beverages, and the fast growing market may be ready for some new entrants.

Published By Datamonitor
13 Apr 2005
ResearchWire
ResearchWire

Product claims: new drinks launches, Dec-Feb

Published By Datamonitor
12 Apr 2005

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