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CommentWire
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In the last few years, San Miguel has been expanding geographically while also trying to reduce its reliance on the alcoholic drinks market. However, the company will need to inject a significant amount of cash into the Berri brand if it is to generate a decent return on investment in the overseas markets.
Published By Datamonitor
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05 Aug 2004 |
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ResearchWire
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Published By Datamonitor
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11 Feb 2002 |
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Expert View
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When it comes to new product marketing, an increasing number of firms would rather avoid building a new brand from scratch. The Productscan Online database of new products reveals the percentage of new product launches using marketing strategies like co-branded ingredients or licensed brands in a single product has expanded rapidly as it catches on as a risk-reducing strategy.
Published By Datamonitor
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25 Apr 2005 |
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CommentWire
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Published By Datamonitor
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21 Feb 2001 |
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CommentWire
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Published By Datamonitor
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04 Dec 2000 |
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CommentWire
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Published By Datamonitor
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22 Nov 2000 |
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CommentWire
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UK pub group Punch Taverns has won a close fight to take over the private management firm Spirit Group, acquiring in the process a number of key British pub concepts. While the road to Spirit's integration may not be entirely smooth, the strength of Punch's tenanted model and the enhanced quality of its estate will better position the group to weather a tough trading environment.
Published By Datamonitor
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05 Dec 2005 |
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CommentWire
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Continuing declines at Punch Taverns demonstrate the scale of the problems faced by the on-trade sector in the UK. Indeed, on-trade sales have been falling for a sustained period. This cannot be blamed solely on the recession: cheaper prices and a greater variety in the off-trade have seen many consumers switch to drinking at home. On-trade venues must adapt if they are to arrest current declines.
Published By Datamonitor
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17 Dec 2009 |
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ResearchWire
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Published By Datamonitor
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15 Feb 2008 |
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ResearchWire
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Published By Datamonitor
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21 Feb 2007 |
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