Adverts for Nutricia's Cow & Gate baby milk in the UK have been questioned over misleading wording and banned due to ambiguous nutrition claims. This casts a spotlight on the growing regulation of advertising and draws attention to the likely effects of controversy on companies operating in different demographic segments.
The Chinese government has launched a state clampdown on melamine-tainted milk, confirming the return of the scandal which caused serious illness in many children and worldwide product recalls in 2008. Embittered by the experience, many Chinese consumers have quickly turned to foreign products, presenting an opportunity on which international dairy groups may capitalize.
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