Latest Intelligence on Beer, Cider and FABs

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Type Product title / description Pub Price
CommentWire
CommentWire

Scottish Courage: Coolkeg hopes for warm reception

Fosters 'CoolKeg' is due to be launched this month. It will provide at-home party entertainers with a convenient way to chill beers for their guests, enabling the brand to make inroads into the home entertaining market. Consumers are becoming increasingly willing to spend more on such occasions, although some may be put off by the high cost for a non-premium beer.<BR />

Published By Datamonitor
03 Jun 2003
CommentWire
CommentWire

Scottish Courage: ice cream for the brave

In a surprising foray into a new product category, Scottish Courage is now producing Newcastle Brown Ale ice cream. If the launch is successful it could be the catalyst for a proliferation of increasingly diverse flavors in the ice cream market over the next 12 months.

Published By Datamonitor
10 Jun 2003
CommentWire
CommentWire

Drinks advertising: whetting the wrong kind of appetites

Following a series of ads that breached both good taste and the guidelines of the industry's marketing regulator, the government is considering regulating all alcohol advertising. The industry is naturally keen to avoid this, but current alcohol advertising attitudes will have to change radically to avoid a clampdown.

Published By Datamonitor
11 Jun 2003
CommentWire
CommentWire

Interbrew: staying cool in the summer

Under the banner "Welcome to the Hoegaarden", Interbrew's [INTB.BR] latest campaign seems to have the core objective of obtaining cool credibility. By utilizing an understated marketing campaign that generates interest among opinion formers, the Belgian white beer could become the hip beer of the summer.

Published By Datamonitor
12 Jun 2003
CommentWire
CommentWire

FABs: UK tastes sweeter

The UK is the largest market for flavored alcoholic beverages (FABs) in Europe. While sweeter alternatives to beer have long been available, innovative marketing has helped make the latest wave fashionable. Product innovation and skillful advertising will remain key to keeping the image of FABs sharp and preventing market stagnation.<BR /><BR />

Published By Datamonitor
19 Jun 2003
CommentWire
CommentWire

Hays: beer distribution hangover

After a review of its supply chain operations, Scottish & Newcastle has expressed its concern over its partnership with Hays. Expected cost savings and productivity improvements have failed and the termination of the contract has not been ruled out. Hays is currently looking to offload its logistics business but this very public tiff will not help its cause.<BR />

Published By Datamonitor
03 Jul 2003
ResearchWire
ResearchWire

On-trade drinking: US market to grow at just 1.3% CAGR

Published By Datamonitor
09 Jul 2003
CommentWire
CommentWire

Diageo: it's good, but not that good

Diageo [DEO] will see profits rise 6%, compared to its original target of 8-10%. This isn't surprising. As the market leader in a low-growth industry, Diageo cannot maintain near double-digit growth levels. Last year's 9% figure was due to Smirnoff Ice's US success - and it's becoming clear that the malternative's meteoric rise was a one-off.<BR /><BR />

Published By Datamonitor
10 Jul 2003
CommentWire
CommentWire

Starbucks: Japanese ideas could cross to US

Shareholders of Starbucks Coffee Japan [STBJF.PK] have approved a change to the corporate charter allowing the sale of alcohol at any outlet. The move comes alongside the debut of a series of new products aimed at reviving sales. Successful introductions could well translate into new offerings in the US.<BR />

Published By Datamonitor
17 Jul 2003
CommentWire
CommentWire

Anheuser-Busch: going light

With the UK launch of Michelob Ultra, Anheuser-Busch [BUD] is revisiting old ground. The move comes just two years after the brewer pulled Bud lite, a similar low calorie beer alternative. Although consumer health concerns have risen since then, success for the new variant depends on effective communication and deciphering the extent to which UK consumer attitudes to beer are changing.

Published By Datamonitor
06 Aug 2003

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