Latest Intelligence on Beer, Cider and FABs

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Type Product title / description Pub Price
Expert View
Expert View

2013 is shaping up as the "summer of shandy"

If 1968 was the "summer of love" then 2013 is in the running to be the "summer of shandy." All of a sudden, alcoholic beverage makers from around the world have become obsessed with these beer and lemon or lemonade blends. While beer and lemon have been dance partners for decades, they have never had the marketing push and attention that they are currently enjoying.

Published By Datamonitor
08 Jul 2013
CommentWire
CommentWire

Alcohol trade: legal changes to benefit Swedish drinkers

The European Commission has told Sweden it must relax its laws concerning alcohol purchases from abroad, on the grounds that they currently constitute a barrier to trade. While the move will undoubtedly delight Swedish natives, one market set to reap the benefit will be Denmark - especially Carlsberg [CARLb.CO].

Published By Datamonitor
22 Oct 2003
Expert View
Expert View

Alcoholic drinks manufacturers miss out on the 'midlifer' jackpot

They are aged 25 to 44, account for 42% or $95.2 billion of Europe's $226 billion alcoholic drinks market, and have greater personal wealth than young adults. However, new Datamonitor research shows that midlifers are being ignored by alcoholic drinks manufacturers who instead continue to regard young adults as the key group to tap into, despite concerns about excessive alcohol intake.

Published By Datamonitor
07 Oct 2005
ResearchWire
ResearchWire

Alcoholic drinks: French consumers lose the spirit for vodka

Published By Datamonitor
21 Oct 2005
ResearchWire
ResearchWire

Alcoholic drinks: South Africa feels the pull of the pint

Published By Datamonitor
04 Jan 2006
Expert View
Expert View

Alcopops are losing their cool

The explosive growth of flavored alcoholic drinks (FABs) is finally running out of steam as the drinks become a victim of their own success. Datamonitor's John Band explains that they have become mainstream, and therefore less appealing to the most discerning consumers...

Published By Datamonitor
02 Aug 2004
Expert View
Expert View

Aligning growth in the home brewing sector with new market opportunities

With the surge in real ale and the greater desire of consumers to know more about the provenance and production of their food and drink, home-brewing is a growing pastime in the UK. Ingredient manufacturers, such as those of gluten-free brewing yeast, can capitalize on this trend by marketing their products directly to these consumers through more mainstream channels.

Published By Datamonitor
09 May 2011
CommentWire
CommentWire

Anheuser Busch: On a roll with new acquisition

With Anheuser Busch under increasing pressure to reinvigorate growth, following a period of sluggish domestic beer sales, the brewer has agreed to buy Rolling Rock from InBev. Although the purchase is unlikely to significantly boost its immediate fortunes, by using its formidable distribution network Anheuser should be able to take the Rolling Rock brand beyond its current regional limitations.

Published By Datamonitor
23 May 2006
CommentWire
CommentWire

Anheuser-Busch: buying presence in a growing market

Anheuser-Busch's acquisition of Goose Island marks a change in tack for the brewer that has previously focused on bringing its own ales to the market under the Budweiser name. Perhaps sensing that this branding lacked the necessary authenticity with consumers, it has turned to acquiring a brewer in an element of the market that will be vitally important in the future.

Published By Datamonitor
05 Apr 2011
CommentWire
CommentWire

Anheuser-Busch: darts aimed at non-trendy consumers

Budweiser's latest sponsorship deal with the sport of darts may not be the most high-profile of associations. However, it highlights the need for brands to make connections with their entire customer base and not only focus on the young and trendy crowd.

Published By Datamonitor
07 Oct 2003

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