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CommentWire
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Despite falling UK sales, Glenmorangie [GMGA.L] has had a good year, with success in Europe, the US and the Far East. Allying with bigger companies to increase the reach of its marketing, and capitalizing on Asian perceptions of Scotch as a prestigious and valuable drink have all helped to boost sales and profits.
Published By Datamonitor
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20 Nov 2003 |
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CommentWire
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The image of whisky varies around the world, and whisky distillers find that coming up with a single advertising message for disparate consumer groups is a difficult proposition. Fresh attempts by The Edrington Group and William Grant & Sons to appeal to multiple segments may help to revitalize the UK market.
Published By Datamonitor
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24 Nov 2003 |
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CommentWire
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US drinks manufacturers are strongly refuting charges of deliberately marketing their products to underage drinkers. However, every alcoholic drink manufacturer targets young legal drinkers and this may give enough grounds for the case to proceed. In the UK, manufacturers have started to use more sophisticated positioning to avoid this problem.
Published By Datamonitor
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27 Nov 2003 |
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CommentWire
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Halewood International's vodka-lager mix is a good example of new product development. It targets emerging consumer needs based on observed behavior. In order to develop the RTD market, innovation needs to go further than just adding a new flavor to an existing range.
Published By Datamonitor
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03 Dec 2003 |
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CommentWire
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Dallas-based 7-Eleven [SE] has grown to become a giant in the convenience store business, in terms of both sales and the immense influence it exercises over the product mix in the industry. Its commitment to product innovation has proved profitable but manufacturer support is required to sustain the flow of new products into the future.
Published By Datamonitor
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04 Dec 2003 |
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CommentWire
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In what seems to be an effort to make the Horlicks brand more modern and relevant, GlaxoSmithKline [GSK.L] has clearly identified the enormity of pester power as a purchase driver. However, it will be vital to disassociate from any 'pharma' connotations when convincing kids and parents alike that the new flavors will be appealing.
Published By Datamonitor
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09 Dec 2003 |
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CommentWire
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In response to a government interim report on alcohol harm reduction, the WSA has released its own recommendations. Unsurprisingly, it argues against the more drastic actions the government proposes. However, the WSA's less costly suggestions are nothing new. They require little effort on the part of the industry and it is likely that they will also have little effect.
Published By Datamonitor
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15 Dec 2003 |
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CommentWire
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Diageo [DGE.L], the maker of Smirnoff, has announced a string of national cable ads with a simple message - zero carbs. As the fight for the Atkins dollar gets fiercer, spirit and beer marketers alike have begun to position their products as low-carb and diet-friendly.
Published By Datamonitor
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18 Dec 2003 |
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CommentWire
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Wine warehouse company Majestic [MJW.L] had a very successful Christmas season as more and more consumers adopted its approach of bulk buying quality wine. Its solid performance was attributable to both higher spending from existing customers and a growing customer base, leaving the company in a strong position for future growth.
Published By Datamonitor
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06 Jan 2004 |
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CommentWire
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Coors' [RKY] latest attempt to capitalize on consumers' growing healthy drinking needs follows the Michelob Ultra low-carb brand, launched last summer by US rival Anheuser-Busch. Both brewers' pursuit of this market niche suggests they believe that 2004 will herald a new era in British beer drinking.
Published By Datamonitor
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13 Jan 2004 |
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