Latest Intelligence on Beverages - Alcoholic

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Type Product title / description Pub Price
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Is the UK on the brink of a craft lager revolution?

First we had real ale, and then craft ale, seen as being brewed for taste rather than volume. Are we about to see the rise of craft lager? Consumers' tastes have evolved over the past decade, and taste, provenance, and authenticity are contributing to ale stealing lager's market share, as reported by the BBPA. Lager may be poised to make a comeback by following in craft ale's footsteps.

Published By Datamonitor
11 Aug 2014
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Mexico: craft beer is gaining momentum

Despite the dominion established by the Grupo Modelo/Cuauhtemoc Moctezuma duopoly, the Mexican beer landscape has undergone a shift in the past five years, with craft beer experiencing unprecedented growth, especially in populated cities like Tijuana, Mexico City, and Guadalajara. Supported by recent legislative changes, the category could see serious expansion from its current niche position.

Published By Datamonitor
06 Aug 2014
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Alcohol beverage "mash-ups" fuel innovation

Should we credit the Cronut for this trend? Since this croissant and donut combination was created by Ney York City's Dominique Ansel Bakery in 2013, bakers have responded with the "biskie" biscuit cookie cake, the "scuffin" scone muffin, and countless other mash-ups. Alcoholic beverage makers appear to have been taking notes, as demonstrated by a recent wave of new mash-ups and hybrid drinks.

Published By Datamonitor
04 Aug 2014
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PLA Innovation of the Week: a ready-to-drink vodka spritz intended to give wine a run for its money

There are not many healthful, refreshing alternatives to wine that are aimed at women. This is this gap that new Nola vodka spritz intends to fill with a fruit-flavored, ready-to-drink vodka spritz that has about half the ABV and 35% fewer calories compared to a typical glass of pinot grigio. New in the UK, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
14 Jul 2014
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Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014
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The rise of beer in India shows no sign of stopping

Although the Indian alcohol industry has traditionally been dominated by stronger spirits, over the last five years beer has been able to make its presence felt with a CAGR of 14.98%. With over 47% population under 25, very low per capita consumption of beer (1.64 liters per person), and sufficient production of the raw material (barley), India has a sea of opportunities for the beer industry.

Published By Datamonitor
04 Jul 2014
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Bottled fruit cider: driving growth in a declining pub industry

As summer approaches, cider is bucking the trend of declining on-trade drinks consumption in the UK. Once a drink associated with West Country farmers, cider has been re-invented and is appealing to a new, younger audience. Brewers should build on the resulting increase in on-trade cider consumption to ensure that the drink's place at the bar is firmly established.

Published By Datamonitor
03 Jul 2014
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PLA Innovation of the Week: spirits + cider = an innovative "spider"

Alcoholic ciders have long been accommodating to new flavors, but what happens when you cross alcoholic cider with spirits? The answer is that you get Orwell's amaretto-flavored cider, a new "spider" drink that combines alcoholic cider with spirits-inspired flavor innovation. New in the UK, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
02 Jul 2014
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Rising alcohol duty: changing the drinking habits of the UK?

Every week in Britain an average of 17 pubs shut their doors permanently partially because of increasing tax forcing the price of alcohol up, causing consumers to change their drinking habits. Since 2004 beer duty rates have increased by more than 50%, contributing 30% to the price of a pint of beer. Unlike supermarkets, pubs and bars have to pass this price increase on to the consumer.

Published By Datamonitor
13 Jun 2014
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Packaging Innovation of the Month: Naturally Clicquot lets you chill and go

Sustainability is probably not something that immediately springs to mind when thinking of champagne packaging, but it is a topic that Veuve Clicquot has tackled with its Naturally Clicquot gift box, by French designer Cedric Ragot. Instead of an elaborately decorated presentation carton, the firm opted for an eco-friendly molded pulp-board outer casing made from potato starch and recycled paper.

Published By Datamonitor
29 May 2014

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