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This month's review of the latest alcoholic drinks launches looks at the continued popularity of fruit flavors - and the potential emergence of herbs and vegetables - in a broad range of alcoholic drink categories. These innovations also point to a more gourmet and upscale future for products including FABs and beer.
Published By Datamonitor
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21 May 2013 |
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Expert View
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This month's rundown of novel alcoholic drinks launches looks at how younger alcohol drinkers are being targeted by wine, beer, and spirits manufacturers through novel flavors and branding. Meanwhile, cucumber has emerged as a refreshing new player on the flavored alcoholic beverages scene.
Published By Datamonitor
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16 Apr 2013 |
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Expert View
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Tired of "just plain water" for a refresher? A squeeze or two of Ecosentials' Vitamin Squeeze Powder Water Enhancer is the new way to ramp up the flavor and health benefits of bottled water as well as a host of other beverages. Packaged in a mess-free plastic bottle and new in the US, this product is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.
Published By Datamonitor
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02 Apr 2013 |
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Expert View
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Ready-to-drink cocktails sometimes fall short of the fresh flavor of a bartender-prepared mixed drink. The freshness gap may be closing, though, thanks to Todd's Push & Chill Cocktail, a unique mixed drink featuring an inner pouch that keeps the fruit blend ingredients fresh until consumption. New in Germany, this is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.
Published By Datamonitor
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18 Mar 2013 |
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Expert View
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Vodka continues to be the innovation pacesetter in the spirits market, with unusual milk-based formulations and "oil barrel" packaging headlining this month's rundown of the latest novel drinks launches. In other news, chocolate and spice flavors are making an appearance in carbonates and wine, respectively, and fruit drinks are looking to new ingredients and bold pack design to stand out.
Published By Datamonitor
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12 Mar 2013 |
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You know you're not talking about ordinary vodka when it comes with an instruction manual and information about warranty service. But that is just the beginning for Raduga Nanofilter Electronic Compression Vodka. Raduga features a special reusable filtering mechanism, LEDs, and sound effects. New in Russia, it is the innovation of the week from Datamonitor's Product Launch Analytics.
Published By Datamonitor
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26 Feb 2013 |
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Expert View
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The UK launch of Foster's Radler, owned by Heineken, at 2.0% ABV (Product Launch Analytics report number 906204) is the latest example of innovation in beer mixes and shandies. These drinks are very much on-trend in terms hitting a number of consumer sweet spots. However, the success of Foster's Radler in the UK will be dependent on changing negative consumer perceptions associated with shandy.
Published By Datamonitor
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26 Feb 2013 |
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Expert View
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Ready-to-drink alcoholic cocktails have been on the rise in recent times, but could now be set for a new twist, as revealed in this month's rundown of the latest drinks industry launches. In other news, alcoholic drinks manufacturers are pinning their hopes on the power of irreverent marketing, while tea and cordials have been given a refresh to appeal to children.
Published By Datamonitor
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14 Feb 2013 |
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Expert View
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They called it the "Shot Heard Round the World" on April 19, 1775 when a ragtag militia fired on a British company of soldiers at the Concord North Bridge in Concord, Massachusetts to start the Revolutionary War. Now, more than 200 years on, the residents of Concord have fired a second shot by becoming the first town in the US to ban single-serve plastic water bottles.
Published By Datamonitor
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29 Jan 2013 |
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Expert View
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This month's rundown of the latest launches from the drinks industry looks at flavor innovation in bottled water, with floral and chocolate blends aiming to draw in female consumers. In other news, a yellow-colored caffeinated drink is debuting in the Philippines, while innovative packaging is looking to make bean-to-cup coffee a more convenient option.
Published By Datamonitor
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15 Jan 2013 |
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