Latest Intelligence on Beverages - Alcoholic

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Type Product title / description Pub Price
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Forget craft beer; brewers go crazy over flavored malt "cocktails"

The beer industry's obsession with craft beer may have hit a peak of sorts with AB InBev's snarky Super Bowl ad mocking craft beer lovers as soft and undeserving of "brewed the hard way" beer like Budweiser. Controversy aside, large brewers now seem to be looking beyond craft beer as the next great growth opportunity by embracing new flavored malt beverages in cocktail-inspired flavors.

Published By Datamonitor
04 Mar 2015
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Kirin Brewery displays its strategic failure: misjudging consumer trends

Japan's beer overall market has been shrinking for over a decade. Beer-makers in Japan have been facing great struggles to rekindle sales. At the beginning of 2015, major firms released their 2014 results, showing how strategic decisions made clear differences to growth. Kirin Brewery's results were not impressive, and look to have been caused by mistakes in its promotional and product focus.

Published By Datamonitor
02 Mar 2015
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The impact of the new EU food regulation

The new EU regulation on food information to consumers has arrived, setting out tiered levels of responsibility for food businesses depending on their position in the supply chain. The new text entered into force on 13 December 2014 and affects any food business operator supplying food to the final consumer, including food delivered by mass caterers.

Published By Datamonitor
18 Feb 2015
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Colombia: spotlight on Latin America's new fastest-growing economy

When thinking about Latin America and the financial opportunities it represents, Brazil is the first country that comes to mind. However, in recent years, Colombia has gradually become an attractive destination for investment and economic growth is expected in 2015, leading companies to pay more attention to a country that is usually associated with violence and drug trafficking.

Published By Datamonitor
05 Feb 2015
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PLA Innovation of the Week: a new cocktail mixer that claims to support a healthy heart

Why should red wine have all of the fun in the heart-healthy alcoholic beverage space? Why indeed, as new PinkCow CardioTonia tonic water is the first tonic water to claim to bolster heart health and enable the creation of new heart-friendly cocktails. New in Spain, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
20 Jan 2015
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Are PET packaging containers realizing their design prowess?

Polyethylene terephthalate has been the step-change new material of recent decades, but is it only now starting to exercise its true potential to add feature-rich and shelf standout value for brands on a broader base?

Published By Datamonitor
16 Jan 2015
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Desire for reward and luxury protects premium food and drink sales from Japanese tax increase

Japan has seen negative GDP growth for two consecutive quarters after the state consumption tax increased from 5% to 8% in April 2014, indicating a recession. The tax has no exceptions by product/service category, so the FMCG market has been affected. Despite the slowdown, a keyword that has emerged is "premium," with sales of such products showing resilience and in some cases growth.

Published By Datamonitor
22 Dec 2014
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Can beer steal a page from Keurig's and Nespresso's book?

The next frontier for the beer market is not your local bar or pub; it is your kitchen counter. Beer-makers want a spot on the counter as the beer market aims to emulate the success of table-top coffee-makers like the Keurig or Nespresso. Heineken's The Sub "draught beer lifestyle appliance" is the latest salvo in what could be the next hot emerging sector of the beer market.

Published By Datamonitor
31 Oct 2014
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Craft cocktail revolution spurs innovation in at-home cocktail mixers

The craft cocktail trend that has been percolating in pubs, bars, and restaurants worldwide is finally coming home. Craft cocktails are making house calls today thanks to a generation of innovative new mixers that help consumers to make creative new mixed drinks at home.

Published By Datamonitor
09 Oct 2014
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Will Alibaba be the catalyst to transform grocery retail?

There are not enough superlatives to describe the Internet company known as "eBay plus Amazon but bigger" raising an unprecedented $25bn in a New York public debut. However, the cliches really come to the fore when describing the power and potential held by Alibaba as a legitimate investment option and the gateway to Chinese e-commerce.

Published By Datamonitor
06 Oct 2014

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