Latest Intelligence on Beverages - Alcoholic

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Type Product title / description Pub Price
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PLA Innovation of the Week: a new energizing mixer designed for specific types of spirit

Many consumers like to mix energy drinks with liquor, but they can often taste similar, and none are designed to be mixed with specific types of spirit. These are issues that Gloworm addresses with a caffeinated, sugar-free, and taurine-free formula in flavors optimized for specific spirits. New in the UK, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Sep 2014
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PLA Innovation of the Week: a new line of spirits that can take the heat in the kitchen

Spirits are a great way to add flavor to foods, but the truth is that they are made for drinking, not cooking. Enter new Rave Review! Original Culinary Spirits, a line of spirits crafted by chefs that was created especially for cooking thanks to its heat stability and lack of "alcohol bite." New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
02 Sep 2014
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PLA Innovation of the Week: a new beverage that turns to ice after you open it

There is cold, and there is ice cold. Asahi Mitsuya Freezing Cider Soft Drink goes a step beyond "ice cold", as this super cooled liquid drink actually turns to an icy slush after the top cap is opened, for a new and novel taste sensation. New in Japan, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
27 Aug 2014
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Is the UK on the brink of a craft lager revolution?

First we had real ale, and then craft ale, seen as being brewed for taste rather than volume. Are we about to see the rise of craft lager? Consumers' tastes have evolved over the past decade, and taste, provenance, and authenticity are contributing to ale stealing lager's market share, as reported by the BBPA. Lager may be poised to make a comeback by following in craft ale's footsteps.

Published By Datamonitor
11 Aug 2014
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Mexico: craft beer is gaining momentum

Despite the dominion established by the Grupo Modelo/Cuauhtemoc Moctezuma duopoly, the Mexican beer landscape has undergone a shift in the past five years, with craft beer experiencing unprecedented growth, especially in populated cities like Tijuana, Mexico City, and Guadalajara. Supported by recent legislative changes, the category could see serious expansion from its current niche position.

Published By Datamonitor
06 Aug 2014
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Alcohol beverage "mash-ups" fuel innovation

Should we credit the Cronut for this trend? Since this croissant and donut combination was created by Ney York City's Dominique Ansel Bakery in 2013, bakers have responded with the "biskie" biscuit cookie cake, the "scuffin" scone muffin, and countless other mash-ups. Alcoholic beverage makers appear to have been taking notes, as demonstrated by a recent wave of new mash-ups and hybrid drinks.

Published By Datamonitor
04 Aug 2014
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PLA Innovation of the Week: a ready-to-drink vodka spritz intended to give wine a run for its money

There are not many healthful, refreshing alternatives to wine that are aimed at women. This is this gap that new Nola vodka spritz intends to fill with a fruit-flavored, ready-to-drink vodka spritz that has about half the ABV and 35% fewer calories compared to a typical glass of pinot grigio. New in the UK, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
14 Jul 2014
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Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014
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The rise of beer in India shows no sign of stopping

Although the Indian alcohol industry has traditionally been dominated by stronger spirits, over the last five years beer has been able to make its presence felt with a CAGR of 14.98%. With over 47% population under 25, very low per capita consumption of beer (1.64 liters per person), and sufficient production of the raw material (barley), India has a sea of opportunities for the beer industry.

Published By Datamonitor
04 Jul 2014
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Bottled fruit cider: driving growth in a declining pub industry

As summer approaches, cider is bucking the trend of declining on-trade drinks consumption in the UK. Once a drink associated with West Country farmers, cider has been re-invented and is appealing to a new, younger audience. Brewers should build on the resulting increase in on-trade cider consumption to ensure that the drink's place at the bar is firmly established.

Published By Datamonitor
03 Jul 2014

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