Latest Intelligence on Beverages - Alcoholic

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Type Product title / description Pub Price
CommentWire
CommentWire

Coors: keeping cool trends cool

Ice City, the latest advertisement for Coors Fine Light in the ongoing "Epic Refreshment" campaign will be launched in the US on Friday. The advertisement is set in New York and aims to create a premium image by focusing on the ice-cold properties of Coors.

Published By Datamonitor
27 Jan 2005
CommentWire
CommentWire

Coors: lightweight drinking

Coors' [RKY] latest attempt to capitalize on consumers' growing healthy drinking needs follows the Michelob Ultra low-carb brand, launched last summer by US rival Anheuser-Busch. Both brewers' pursuit of this market niche suggests they believe that 2004 will herald a new era in British beer drinking.

Published By Datamonitor
13 Jan 2004
CommentWire
CommentWire

Coors: tapping a healthy trend

Traditionally, light beers have struggled to make an impact on consumers, but with the current demand for healthier products, Coors Fine Light could be poised for success. The key lies in convincing consumers that the taste has not been compromised by reducing the alcoholic content of the beverage.

Published By Datamonitor
07 Sep 2007
Expert View
Expert View

Costco's continued expansion in Australia is good for the company and consumers

Costco has opened another two outlets in the country, which should be to the benefit of consumers seeking alternatives to Coles and Woolworths. With competition leading to lower prices, Costco should be able to differentiate itself based on its bulk offerings and focus on high-quality private labels.

Published By Datamonitor
05 Aug 2011
Expert View
Expert View

Craft cocktail revolution spurs innovation in at-home cocktail mixers

The craft cocktail trend that has been percolating in pubs, bars, and restaurants worldwide is finally coming home. Craft cocktails are making house calls today thanks to a generation of innovative new mixers that help consumers to make creative new mixed drinks at home.

Published By Datamonitor
09 Oct 2014
Expert View
Expert View

Craft distillery concept looks like early days of the craft beer market

In 2012 alone, the craft brewing industry in the US saw volume growth sprint ahead by 15%, dwarfing the overall beer market's estimated 0.9% volume gain, according to the Brewers Association. Now it looks like the liquor industry is following in the footsteps of the craft beer industry thanks to an explosion of new craft distilleries that could eventually upend the liquor market.

Published By Datamonitor
09 Aug 2013
ResearchWire
ResearchWire

Daily boosts: consumers' functional purchases are driven by their busy lifestyles

Published By Datamonitor
15 Oct 2004
Expert View
Expert View

Desire for reward and luxury protects premium food and drink sales from Japanese tax increase

Japan has seen negative GDP growth for two consecutive quarters after the state consumption tax increased from 5% to 8% in April 2014, indicating a recession. The tax has no exceptions by product/service category, so the FMCG market has been affected. Despite the slowdown, a keyword that has emerged is "premium," with sales of such products showing resilience and in some cases growth.

Published By Datamonitor
22 Dec 2014
CommentWire
CommentWire

Devon Cider: set for a more rosy future under its new owner

UK cider maker the Devon Cider Company has been acquired by its rival Aston Manor Brewery after going into administration at the end of September. As well as saving 50 jobs, the purchase should enhance Aston's portfolio of ciders, enabling it to benefit more widely from the continued appeal of such beverages in the UK.

Published By Datamonitor
06 Nov 2009
Expert View
Expert View

Diageo's planned acquisition in China could be the start of a larger expansion in the country

Plans for the takeover of a Chinese spirits manufacturer have been revealed by Diageo. The acquisition is scheduled for the latter half of 2010 and would give Diageo a good founding in the premium spirits market in this country. Diageo trails some of its competitors in the Chinese market and while this move alone will not reverse the balance, it could provide an important platform for the firm.

Published By Datamonitor
04 Mar 2010

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