Latest Intelligence on Beverages - Alcoholic

Published within

« | ... | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | ... | » »|

Type Product title / description Pub Price
ResearchWire
ResearchWire

Daily boosts: consumers' functional purchases are driven by their busy lifestyles

Published By Datamonitor
15 Oct 2004
CommentWire
CommentWire

Devon Cider: set for a more rosy future under its new owner

UK cider maker the Devon Cider Company has been acquired by its rival Aston Manor Brewery after going into administration at the end of September. As well as saving 50 jobs, the purchase should enhance Aston's portfolio of ciders, enabling it to benefit more widely from the continued appeal of such beverages in the UK.

Published By Datamonitor
06 Nov 2009
Expert View
Expert View

Diageo's planned acquisition in China could be the start of a larger expansion in the country

Plans for the takeover of a Chinese spirits manufacturer have been revealed by Diageo. The acquisition is scheduled for the latter half of 2010 and would give Diageo a good founding in the premium spirits market in this country. Diageo trails some of its competitors in the Chinese market and while this move alone will not reverse the balance, it could provide an important platform for the firm.

Published By Datamonitor
04 Mar 2010
CommentWire
CommentWire

Diageo: a carb-free zone

A new marketing campaign by Diageo [DGE.L] explaining the absence of carbohydrates in four of its leading brands is designed to appeal to a wide range of spirits drinkers. By taking the cost of such advertising to the corporate level, no individual brand will bear the brunt of widespread national magazine advertising costs, but all are likely to benefit.

Published By Datamonitor
22 Apr 2004
CommentWire
CommentWire

Diageo: alcohol industry rides the Atkins craze

Diageo [DGE.L], the maker of Smirnoff, has announced a string of national cable ads with a simple message - zero carbs. As the fight for the Atkins dollar gets fiercer, spirit and beer marketers alike have begun to position their products as low-carb and diet-friendly.

Published By Datamonitor
18 Dec 2003
CommentWire
CommentWire

Diageo: Asia-Pacific opportunity awaits

Diageo plc has reported pre-tax profits of GBP1.37 billion for the second half of 2007, a 5.3% increase compared to the previous year. The alcoholic drinks producer has credited this growth to an increase in spirits sales in the US. However, in order to boost future profits, Diageo should continue to target the booming Asia-Pacific market and not be deterred by its current problems in the region.

Published By Datamonitor
15 Feb 2008
CommentWire
CommentWire

Diageo: could Chinese consumers' increasing influence bring baijiu to the West?

Regulators have approved Diageo's acquisition of the Chinese baijiu drink brand, Shui Jing Fang, a deal that highlights China's growing importance in the global alcoholic beverage market. It also emphasizes the increasing influence of Chinese consumers on Western drinks companies, and raises the question of whether or not Eastern trends could soon begin influencing US and European drinking habits.

Published By Datamonitor
05 Jul 2011
CommentWire
CommentWire

Diageo: developing brand loyalty by offering sensory appeal

Diageo is set to launch a GBP2 million marketing campaign for its Smirnoff Vodka brand. The campaign will focus on the brand's history and heritage to create a feeling of authenticity, while also offering consumers the chance to win unique prizes. Although this widens the sensory appeal of the beverage, it may be more effective to experiment with the intrinsic attributes of the brand.

Published By Datamonitor
27 Feb 2008
CommentWire
CommentWire

Diageo: fabulous FAB boom a thing of the past

The move to reconsider Smirnoff Ice's advertising must be viewed in the context of slowing expansion in the FAB sector. Diageo [DGE.L] is unlikely to regain the kind of sales growth for Smirnoff Ice seen soon after its launch in 1999, but it can take comfort from the fact that FABs will consolidate their status as an established category in the overall alcoholic drinks market.

Published By Datamonitor
11 Aug 2004
CommentWire
CommentWire

Diageo: gin to get new fizz

Gordon's Edge, an attempt to compete for younger drinkers' attention, has been withdrawn following poor sales. Now Diageo [DEO] is concentrating on Gordon's core strength - the gin's "refreshing" taste - in order to encourage not only sales of Gordon's, but also increased gin consumption across the board. However, in targeting younger drinkers, Diageo has set itself a difficult challenge.<BR />

Published By Datamonitor
24 Jun 2003

« | ... | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | ... | » »|

No help is available.