Latest Intelligence on Beverages - Alcoholic

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Type Product title / description Pub Price
CommentWire
CommentWire

Coors: tapping a healthy trend

Traditionally, light beers have struggled to make an impact on consumers, but with the current demand for healthier products, Coors Fine Light could be poised for success. The key lies in convincing consumers that the taste has not been compromised by reducing the alcoholic content of the beverage.

Published By Datamonitor
07 Sep 2007
Expert View
Expert View

Costco's continued expansion in Australia is good for the company and consumers

Costco has opened another two outlets in the country, which should be to the benefit of consumers seeking alternatives to Coles and Woolworths. With competition leading to lower prices, Costco should be able to differentiate itself based on its bulk offerings and focus on high-quality private labels.

Published By Datamonitor
05 Aug 2011
Expert View
Expert View

Craft cocktail revolution spurs innovation in at-home cocktail mixers

The craft cocktail trend that has been percolating in pubs, bars, and restaurants worldwide is finally coming home. Craft cocktails are making house calls today thanks to a generation of innovative new mixers that help consumers to make creative new mixed drinks at home.

Published By Datamonitor
09 Oct 2014
Expert View
Expert View

Craft distillery concept looks like early days of the craft beer market

In 2012 alone, the craft brewing industry in the US saw volume growth sprint ahead by 15%, dwarfing the overall beer market's estimated 0.9% volume gain, according to the Brewers Association. Now it looks like the liquor industry is following in the footsteps of the craft beer industry thanks to an explosion of new craft distilleries that could eventually upend the liquor market.

Published By Datamonitor
09 Aug 2013
ResearchWire
ResearchWire

Daily boosts: consumers' functional purchases are driven by their busy lifestyles

Published By Datamonitor
15 Oct 2004
CommentWire
CommentWire

Devon Cider: set for a more rosy future under its new owner

UK cider maker the Devon Cider Company has been acquired by its rival Aston Manor Brewery after going into administration at the end of September. As well as saving 50 jobs, the purchase should enhance Aston's portfolio of ciders, enabling it to benefit more widely from the continued appeal of such beverages in the UK.

Published By Datamonitor
06 Nov 2009
Expert View
Expert View

Diageo's planned acquisition in China could be the start of a larger expansion in the country

Plans for the takeover of a Chinese spirits manufacturer have been revealed by Diageo. The acquisition is scheduled for the latter half of 2010 and would give Diageo a good founding in the premium spirits market in this country. Diageo trails some of its competitors in the Chinese market and while this move alone will not reverse the balance, it could provide an important platform for the firm.

Published By Datamonitor
04 Mar 2010
CommentWire
CommentWire

Diageo: a carb-free zone

A new marketing campaign by Diageo [DGE.L] explaining the absence of carbohydrates in four of its leading brands is designed to appeal to a wide range of spirits drinkers. By taking the cost of such advertising to the corporate level, no individual brand will bear the brunt of widespread national magazine advertising costs, but all are likely to benefit.

Published By Datamonitor
22 Apr 2004
CommentWire
CommentWire

Diageo: alcohol industry rides the Atkins craze

Diageo [DGE.L], the maker of Smirnoff, has announced a string of national cable ads with a simple message - zero carbs. As the fight for the Atkins dollar gets fiercer, spirit and beer marketers alike have begun to position their products as low-carb and diet-friendly.

Published By Datamonitor
18 Dec 2003
CommentWire
CommentWire

Diageo: Asia-Pacific opportunity awaits

Diageo plc has reported pre-tax profits of GBP1.37 billion for the second half of 2007, a 5.3% increase compared to the previous year. The alcoholic drinks producer has credited this growth to an increase in spirits sales in the US. However, in order to boost future profits, Diageo should continue to target the booming Asia-Pacific market and not be deterred by its current problems in the region.

Published By Datamonitor
15 Feb 2008

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