Brand management: sipping status

Published By Datamonitor

Brazil set to be the next Mexico for food and beverage makers

Americans are already very familiar with Mexican foods and beverages. Salsa, tortillas and tacos for example have become woven into the fabric of America. But the quest for exotic ethnic food is one that thrives on novelty. Given the familiarity with Mexican products, flavors and tastes, is there an opening for other types of ethnic food?

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BrewDog: biting back with another shot at a record breaking high-strength beer

Independent Scottish brewery BrewDog has once again courted controversy with the launch of a 41% alcohol-by-volume beer called Sink the Bismarck. Though its strategy of attracting young male drinkers via high-alcohol and aggressively named beers has proven successful in the past, the company must ensure that its beers do not become all style and no substance.

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BrewDog: fundraising target met despite negative press

Despite courting controversy over the high volume of alcohol in its products, Scotland's BrewDog has continued to prosper in recent months, and has been successful in its quest to secure GBP500,000 in funding from a share issue. However, it remains uncertain whether the company's approach will continue to fuel growth.

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British alcohol consumption sees biggest slump in 60 years

Recent figures published by the British Beer and Pub Association have revealed that over 2009 alcohol consumption in Britain saw the sharpest year-on-year drop since 1948, with total alcohol consumption down by 6% from 2008. Going forward, this trend is likely to continue, albeit with the rate of decline slowing over 2010 as recessionary behaviors in the UK dissipate.

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Britons splash the cash to be cool

A new study from Datamonitor has revealed that Britons are willing to pay a premium to be 'cool'. Image conscious consumers are increasingly seeking brands that support their lifestyles- with alcoholic drinks, fragrances and make-up the products most likely to have an impact on the 'cool' consumer.

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Brits are the biggest bingers, but the heavy session is on its way out

Although Britons remain Europe's biggest binge drinkers, people throughout Europe are cutting down on their consumption of alcoholic drinks outside of the home. The compulsory banning of smoking in UK pubs, however, will make venues more attractive to fast-growing consumer groups, such as women, and this could serve to benefit traders in the long term. Datamonitor analyst John Band explains...

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Brits' thirst for drinking out remains unquenchable

New Datamonitor research has revealed that total spending on drinks by British consumers in bars, cafes, restaurants and hotels is set to increase by almost 10% in the next five years, from GBP26.7 billion in 2003 to GBP29.1 billion in 2008. Growth in spending is driven by the rise in mid-week going out, female drinking and affluent mid-life singles with time, money and desire to go out.

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Brown-Forman: high spirits from spirits

Brown-Forman reported a 7% increase in fourth quarter profits, citing the strength of the spirits market as a driving factor. The company has profited from the burgeoning popularity of spirits in the US, and it is a trend that shows no sign of abating. With many of its brands enjoying premium positioning, the firm should see more good times ahead as Americans increasingly choose upscale drinks.

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Budget 2008: tax rises will hit retailers

Faced with the need to raise revenues, the chancellor took the politically less risky option of raising taxes on alcohol (in a bid to be seen as tough on binge drinking) and car owners (to boost his green credentials). These measures, combined with the impact of previously announced tax changes, will make 2008 especially challenging for retailers.

Published By Datamonitor