Latest Intelligence on Beverages - Alcoholic

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Type Product title / description Pub Price
Expert View
Expert View

Brits are the biggest bingers, but the heavy session is on its way out

Although Britons remain Europe's biggest binge drinkers, people throughout Europe are cutting down on their consumption of alcoholic drinks outside of the home. The compulsory banning of smoking in UK pubs, however, will make venues more attractive to fast-growing consumer groups, such as women, and this could serve to benefit traders in the long term. Datamonitor analyst John Band explains...

Published By Datamonitor
07 Apr 2006
Expert View
Expert View

Brits' thirst for drinking out remains unquenchable

New Datamonitor research has revealed that total spending on drinks by British consumers in bars, cafes, restaurants and hotels is set to increase by almost 10% in the next five years, from GBP26.7 billion in 2003 to GBP29.1 billion in 2008. Growth in spending is driven by the rise in mid-week going out, female drinking and affluent mid-life singles with time, money and desire to go out.

Published By Datamonitor
24 Sep 2004
CommentWire
CommentWire

Brown-Forman: high spirits from spirits

Brown-Forman reported a 7% increase in fourth quarter profits, citing the strength of the spirits market as a driving factor. The company has profited from the burgeoning popularity of spirits in the US, and it is a trend that shows no sign of abating. With many of its brands enjoying premium positioning, the firm should see more good times ahead as Americans increasingly choose upscale drinks.

Published By Datamonitor
27 May 2005
Expert View
Expert View

Budget 2008: tax rises will hit retailers

Faced with the need to raise revenues, the chancellor took the politically less risky option of raising taxes on alcohol (in a bid to be seen as tough on binge drinking) and car owners (to boost his green credentials). These measures, combined with the impact of previously announced tax changes, will make 2008 especially challenging for retailers.

Published By Datamonitor
13 Mar 2008
Expert View
Expert View

Budvar court battles benefit the brand

Budejovicky Budvar and Anheuser-Busch have long argued over which brewer has the right to market 'Budweiser' beer. Despite Budvar's most recent loss in the French courts, Datamonitor's Dominik Nosalik explains that overall this battle has proved of great benefit to Budvar's marketing...

Published By Datamonitor
17 Aug 2004
CommentWire
CommentWire

Budvar: living in perfect harmony

Budejovicky Budvar and Anheuser-Busch [BUD] have long argued over which brewer has the right to market 'Budweiser' beer. Spurred on by its recent success in the UK courts, the smaller Czech brewer is going on the offensive with a new marketing campaign. However, it is seeking to target a different sort of drinker than Anheuser-Busch's regular Bud drinker.

Published By Datamonitor
17 Feb 2004
CommentWire
CommentWire

Budweiser: new-look cans unlikely to reverse falling sales

The brewer has released a new - and seemingly more modern - Budweiser can design in an attempt to attract younger consumers and in doing so counter declining brand sales. However, against a backdrop of acute consumer price consciousness and shifting category taste preferences, it is doubtful that the redesign will have any significant, long-term impact on overall brand sales.

Published By Datamonitor
12 Aug 2011
CommentWire
CommentWire

Budweiser: raising a glass to another new market

Budweiser is set to launch in Vietnam, following Anheuser Busch's export deal with local brewer Gannon. The deal highlights Anheuser's strategy of making further investments in foreign markets, particularly in the Asia Pacific region, following weak growth in the US. This initiative should prove beneficial to the company, due to the Vietnamese market's growth potential.

Published By Datamonitor
09 Jun 2008
Expert View
Expert View

Budweiser: still fighting over brand ownership

Anheuser-Busch has lost its latest case against long running rival Budejovicky Budvar over the use of the Budweiser brand name. The European court's ruling that Anheuser-Busch should not have rights to the brand throughout the EU is a blow to the US firm but a positive for Budvar, which has gained good publicity over the years from its Bud battles.

Published By Datamonitor
17 Dec 2008
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Expert View

C&C: aiming to repeat Magners success in Europe

C&C Group has begun conducting market tests for its Magners cider brand in Spain and Germany. Feasibility studies have commenced to determine the likelihood of success for Magners in Europe. After a strong performance in the UK, Magners is now looking to increase profits through expansion, but will find it difficult to replicate the success achieved in the UK.

Published By Datamonitor
11 May 2007

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