Latest Intelligence on Beverages - Alcoholic

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Type Product title / description Pub Price
CommentWire
CommentWire

C&C: pioneering the cider revival?

Cider appears to be undergoing something of a renaissance, as illustrated by C&C's strong financial results, which were buoyed by sales of its Magners and Bulmers brands. However, while the premiumization of C&C's cider offerings has contributed to the company's success in Ireland, it may still be some time before the UK market accepts the category as a valid alternative to wine and spirits.

Published By Datamonitor
14 Oct 2005
CommentWire
CommentWire

C&C: premium cider offering must battle misconceptions

British drinkers are soon to be introduced to Magners premium cider, or Bulmers as it is known in Ireland. Parent company C&C hopes to capitalize on the relatively untapped premium cider market, but it may yet face an uphill task to surmount the negative image surrounding cider drinking in the UK.

Published By Datamonitor
13 Oct 2004
CommentWire
CommentWire

Cadbury: can cafes revitalize confectionery?

Published By Datamonitor
15 Feb 2001
Expert View
Expert View

Caprabo: supermarket chain well positioned to face downturn

Caprabo has revealed stagnant sales for 2007. However, in the midst of downturn in Spain, the company's focus has shifted to the future: it is integrating more and more into parent company Eroski, and stores are being re-branded under the Eroski banner.

Published By Datamonitor
14 Apr 2008
CommentWire
CommentWire

Cariboo Genuine Draft: success with a low-cost beer

In the month since its release, Pacific Western Brewery's Cariboo Genuine Draft has achieved strong sales in the Canadian beer market, by offering a low price point without the associations of a vastly inferior taste. Alcohol preferences generally stand up to recessionary conditions, which suggests that the success of Cariboo Genuine Draft is not purely down to its price.

Published By Datamonitor
16 Apr 2009
CommentWire
CommentWire

Carling: changing advertising emphasis

Coors' [RKY] new advertising direction for Carling follows the launch of new Ofcom rules seeking tighter control of alcohol advertising on television. A shift from the brand's irreverent advertising will no doubt pose important marketing challenges, especially given how effective such approaches can be in creating the much sought-after 'cool'.

Published By Datamonitor
08 Nov 2004
CommentWire
CommentWire

Carling: using music to break away from 'lad' culture

Carling has switched the focus of its marketing strategy from football to music - a move that will help it pull away from football and its 'laddish' connotations. By designing its own events, the brand is also forging strong bonds with its target group.<BR />

Published By Datamonitor
12 Sep 2003
CommentWire
CommentWire

Carlsberg: end of an era for UK brewery

The Danish brewing company Carlsberg has announced that its Tetley brewery in Leeds, the UK, will close by 2011. The brewery, originally opened in 1822, has strong connections to the local community. Times are hard for all connected with the UK beer market, but the closure of a traditional plant could have implications for the Tetley brand.

Published By Datamonitor
07 Nov 2008
Expert View
Expert View

Carlsberg: H1 2010 results paint a picture of growing profitability

According to its H1 2010 results, Carlsberg's operating profit has grown by 12% to DKK5.0 billion, largely due to strong margin improvements and market share gains across most of its businesses. While the results provide a lot of detail on operational performance, income, and cash flow, they also highlight some interesting points worthy of greater analysis from a consumer marketing perspective.

Published By Datamonitor
18 Aug 2010
CommentWire
CommentWire

Carlsberg: it's all about Eve in Russia

Carlsberg is expanding the distribution of Eve, its female-focused beer, into Russia. With females accounting for only around a quarter of the market, the company is hoping that the launch will encourage more women to become fans of the beverage. Whether the move will be a success is yet to be seen, but Carlsberg's dominant presence in the sector makes it the right firm to try such an initiative.

Published By Datamonitor
02 Dec 2009

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