Latest Intelligence on Beverages - Alcoholic

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Type Product title / description Pub Price
CommentWire
CommentWire

Rubbel Sexy Lager: dressed down over 'sexy' marketing approach

Rubbel Sexy Lager has been withdrawn from UK shelves due to its risque positioning. The lager's name and 'scratch 'n' see' packaging has seen it blocked by the Portman group after it is considered to promote an irresponsible link between alcohol and social success.

Published By Datamonitor
13 Apr 2007
CommentWire
CommentWire

Royal Grolsch: reliance on US could limit growth

Dutch brewer Grolsch has posted a 17% increase in first half profits in 2007, despite a price fixing scandal in the Netherlands. Grolsch has attributed a large part of this growth to a new distribution deal in the US with Anheuser Busch. However, Grolsch should not rely solely on the US to drive profits and should work to enhance its image in its domestic market.

Published By Datamonitor
13 Sep 2007
CommentWire
CommentWire

Robert Mondavi: keeping it in the family

Family controlled winemaker Robert Mondavi this week received a $1.3 billion unsolicited bid from winery giant Constellation Brands. The offer comes at a time when Mondavi is facing slowing sales and difficult restructuring plans and a buyout could potentially ease some of the winemaker's troubles. But opposition from family members may yet prevent the acquisition from taking place.

Published By Datamonitor
22 Oct 2004
Expert View
Expert View

Risk-reducing strategies like co-branding and licensing catch on

When it comes to new product marketing, an increasing number of firms would rather avoid building a new brand from scratch. The Productscan Online database of new products reveals the percentage of new product launches using marketing strategies like co-branded ingredients or licensed brands in a single product has expanded rapidly as it catches on as a risk-reducing strategy.

Published By Datamonitor
25 Apr 2005
Expert View
Expert View

Rising obesity levels: contradicting consumer attempts to eat healthier

Despite consumers making active attempts to eat healthier, the threat of obesity shows no sign of slowing down. Once confined to high income countries and households, obesity is now just as much of a problem as malnutrition in developing countries. In a new Datamonitor report the contradiction between attempts to eat healthier and rising obesity levels is explored.

Published By Datamonitor
06 Feb 2008
Expert View
Expert View

Rising alcohol duty: changing the drinking habits of the UK?

Every week in Britain an average of 17 pubs shut their doors permanently partially because of increasing tax forcing the price of alcohol up, causing consumers to change their drinking habits. Since 2004 beer duty rates have increased by more than 50%, contributing 30% to the price of a pint of beer. Unlike supermarkets, pubs and bars have to pass this price increase on to the consumer.

Published By Datamonitor
13 Jun 2014
CommentWire
CommentWire

Redhook: a designer look

Redhook Ale Brewery has released new packaging graphics and bottles as it hopes to build upon growing consumer enthusiasm for its specialty brews. The niche player has followed the example of rivals such as Molson by using package innovation to enhance the beer's image and appeal. It is a sensible strategy, as these design elements should appeal to the vital young adult consumer audience.

Published By Datamonitor
19 May 2005
Expert View
Expert View

Re-valuing the luxury market in Japan

High-end wines in Japan are now being sold in supermarkets and department stores at reduced prices, while Cartier plans to launch a new collection in the country at a considerably lower price point than its conventional range. Japan's fully matured luxury market, coupled with recession-driven frugality, has necessitated this kind of re-evaluation of how to market high-end goods in the country.

Published By Datamonitor
02 Oct 2009
CommentWire
CommentWire

Punch Taverns: winning the fight for Spirit

UK pub group Punch Taverns has won a close fight to take over the private management firm Spirit Group, acquiring in the process a number of key British pub concepts. While the road to Spirit's integration may not be entirely smooth, the strength of Punch's tenanted model and the enhanced quality of its estate will better position the group to weather a tough trading environment.

Published By Datamonitor
05 Dec 2005
CommentWire
CommentWire

Punch Taverns: declining sales as on-trade falters

Continuing declines at Punch Taverns demonstrate the scale of the problems faced by the on-trade sector in the UK. Indeed, on-trade sales have been falling for a sustained period. This cannot be blamed solely on the recession: cheaper prices and a greater variety in the off-trade have seen many consumers switch to drinking at home. On-trade venues must adapt if they are to arrest current declines.

Published By Datamonitor
17 Dec 2009

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