Latest Intelligence on Beverages - Non-Alcoholic

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Type Product title / description Pub Price
CommentWire
CommentWire

Vitamin-enhanced beer: happy to be unhealthy

Consumers are used to their food being manipulated to make it healthier: fat is removed, vitamins and minerals added. But that does not mean they are complacent, and certainly not willing to forgo freedom of choice. The furor stirred up by Scotland's plans for vitamin-enhanced beer demonstrates just how swift and forthright the opposition to ill-judged ideas can be.

Published By Datamonitor
21 Nov 2002
CommentWire
CommentWire

Virgin Wines: maturing nicely

Published By Datamonitor
03 Oct 2000
CommentWire
CommentWire

Vin & Sprit: privatization an Absolut must

Published By Datamonitor
30 Nov 2000
ResearchWire
ResearchWire

Vegetable-based drinks: top flavors in new products

Published By Datamonitor
08 Aug 2007
ResearchWire
ResearchWire

Vegetable flavored drinks: top flavors in new products

Published By Datamonitor
22 Aug 2006
ResearchWire
ResearchWire

Vegetable flavored drinks: top flavors in new global product launches

Published By Datamonitor
11 Sep 2008
ResearchWire
ResearchWire

Vegetable and vegetable flavored drinks: top flavors in new products

Published By Datamonitor
13 Jul 2005
CommentWire
CommentWire

Vanilla Coke: UK launch loses sparkle

Launched in the US last year, Vanilla Coke has been one of Coca-Cola's biggest successes in many a long year. But Coke appears to have missed its moment to launch the product in the UK. Seen alongside falling sales of Classic Coke, the lost opportunity highlights Coke's troubles in the carbonated drinks market.

Published By Datamonitor
13 Feb 2003
CommentWire
CommentWire

V8: brand-boosting through "super seniors"

V8 has announced that its new advertising scheme will feature the stories of three real life seniors who still lead extremely active lifestyles. Through extraordinary tales from V8 drinkers, the company hopes to target ordinary consumers looking to boost their fruit and vegetable intake. However, the popularity of alternative fruit options will continue to prove difficult to compete against.

Published By Datamonitor
21 Nov 2008
Expert View
Expert View

Using digital technology to enhance the out-of-home dining experience

Digital technology is becoming more and more common in restaurants as a tool to enhance the customer's experience and increase sales. With 74% of global consumers owning a smartphone, according to Datamonitor's Consumer Survey in 2014, people are increasingly familiar with Internet-enabled devices, and foodservice operators are capitalizing on this trend by implementing guest-facing technology.

Published By Datamonitor
03 Jul 2014

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