Diet Coke: keeping it real online

Published By Datamonitor

Coca-Cola: Minute Maid targets the online juice consumer

Published By Datamonitor

Food production: natural and organic ingredients are important

Published By Datamonitor

T&S Stores: profiting through convenience

T&S' success relies partly on timely acquisitions and investment in new product tracking technology, but mainly in its provision of a much-needed service. The convenience meal market will continue to grow as families find themselves pressed for time, unconcerned about the traditional meal, and unable to agree on a joint menu.

Published By Datamonitor

Breakfast: skipped 30% of the time in the UK

Published By Datamonitor

Drinks: the Spanish and Italians drink out the most

Published By Datamonitor

Procter & Gamble: pets eat 'on the hoof'

Just like their owners, it seems that pets like to eat 'on the hoof'. Procter & Gamble, which owns the Iams dog and cat foods, is licensing US travel meals to make travel packs of convenience cat and dog foods. The development highlights that the impact of consumer trends can reach far beyond where you might expect.

Published By Datamonitor

Cadbury/Experentis: promoting South American stimulants

The launch of two new guarana chocolate bars for UK clubbers highlights the increasing use of trend-spotting in product development. But while giant Cadbury relies on traditional advertising, newcomer Experentis will use experiential and event marketing to target its core audience more precisely. The smaller firm's approach could well pay off.

Published By Datamonitor

US economy: time to focus on the bare necessities

The gap between incomes and housing costs has grown in every state. With the economy not expected to recover to previous peaks, middle-income households might soon feel the pinch and have to curb spending. CPG manufacturers must respond appropriately, through greater offerings of more affordable goods sold through cheaper channels.

Published By Datamonitor

Vitamin-enhanced beer: happy to be unhealthy

Consumers are used to their food being manipulated to make it healthier: fat is removed, vitamins and minerals added. But that does not mean they are complacent, and certainly not willing to forgo freedom of choice. The furor stirred up by Scotland's plans for vitamin-enhanced beer demonstrates just how swift and forthright the opposition to ill-judged ideas can be.

Published By Datamonitor