Latest Intelligence on Consumer Packaged Goods

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Type Product title / description Pub Price
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PLA Innovation of the Week: a new drinkable custard that kicks the spoon to the curb

Custard is a great summertime refresher, but it is not well suited to eating on the go as it requires a spoon. However, new Danone Danet #bbtela drinkable custard is sold in a coffee-cup-like pack that may be stored at room temperature, although it is recommended to be consumed "very chilled." New in Spain, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
20 Oct 2014
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Will Coca-Cola Life revive the carbonates industry?

Coca-Cola has been suffering from declining cola sales in the US for more than a decade, coupled with recently slackening demand in foreign markets. Coca-Cola Life, the multinational corporation's response to broader consumer shifts towards healthier soft drinks, is expected to reinvigorate the carbonates market. However, uncertainty remains around consumers' reception of the new product.

Published By Datamonitor
20 Oct 2014
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A step change in creating an aerosol?

An interesting addition to Pack-Track this year is a packaging innovation that could well represent a new way of thinking in creating an aerosol. It is used by Pokon Naturado for its brand Powerspray Rederdissant Buis Conifers. To be clear, I am not referring to the generic packaging term "aerosol" but the creation of a fine mist from a liquid that can be directional and unit-dosed if required.

Published By Datamonitor
14 Oct 2014
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Knocking down a taboo through packaging: glamorizing feminine hygiene

It has taken a long time, but the market in feminine hygiene - sanitary towels and tampons - is changing with moves that are carving out an overt presence on-shelf and extending that remit through to one's own personal space.

Published By Datamonitor
14 Oct 2014
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PLA Innovation of the Week: a new seasoning that may kick salt and pepper off the kitchen table

Salt and pepper may currently be the only foods with a permanent spot at the kitchen table, but they might have to move over for new Mrs Dash Table Blends salt-free seasoning, a line of "sprinkle & serve tableside" seasonings used like salt or pepper to add spice and flavor to almost any food. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
13 Oct 2014
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Craft cocktail revolution spurs innovation in at-home cocktail mixers

The craft cocktail trend that has been percolating in pubs, bars, and restaurants worldwide is finally coming home. Craft cocktails are making house calls today thanks to a generation of innovative new mixers that help consumers to make creative new mixed drinks at home.

Published By Datamonitor
09 Oct 2014
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Will Alibaba be the catalyst to transform grocery retail?

There are not enough superlatives to describe the Internet company known as "eBay plus Amazon but bigger" raising an unprecedented $25bn in a New York public debut. However, the cliches really come to the fore when describing the power and potential held by Alibaba as a legitimate investment option and the gateway to Chinese e-commerce.

Published By Datamonitor
06 Oct 2014
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PLA Innovation of the Week: a clever new pack that turns peanut butter into an on-the-go snack

Sandwich spreads like peanut butter make great sandwiches, but are somewhat ill-suited for on-the-go consumption. That deficiency is addressed by new Skippy Natural Singles peanut butter spread in a new "easy-to-store stack pack" that holds six single-serve cups of peanut butter. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
06 Oct 2014
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Packaging Innovation of the Month: breakfast without the bowl

Busy consumers often do not have time to eat before they leave home in the morning. According to Datamonitor Consumer's global survey in 2013, 36% of regular breakfast eaters prioritize ease and simplicity when preparing and consuming breakfast. As a consequence, they are always looking for a convenient, nutritious start to the day that can be eaten on the run with minimal effort.

Published By Datamonitor
30 Sep 2014
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PLA Innovation of the Week: a new way to satisfy snack cravings by eating raw vegetables

Many snack foods satisfy hunger, but achieve this with lots of calories, fat, sodium, and more. That is not the case with new Wonderfully Raw Brussel Bytes snack mix. The first snack mix to give dried Brussels sprouts top billing, this vegan snack also contains raw nuts, raw seeds, and raw coconut. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
29 Sep 2014

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