Latest Intelligence on Consumer Packaged Goods

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Type Product title / description Pub Price
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Pucker up: drinking vinegar is a new trend to watch in the beverage sector

The tradition of drinking vinegar goes back centuries in Japan, where samurai warriors reportedly drank apple cider vinegar to boost their strength in preparation for battle. However, the rest of the world is just beginning to catch on to Japan's secret, as drinking vinegar is beginning to stake a claim as a rising trend to watch in soft drinks, cocktails, and more.

Published By Datamonitor
10 Jul 2014
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Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014
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How personal care can soothe minds: the future of scents for stress relief

The global economic downturn has resulted in a world of stress-overloaded consumers. Global respondents to Datamonitor's 2014 Consumer Survey placed stress second on a list of 47 health concerns, with 45% of the global population saying that they are concerned about it right now. Globally, consumers are desperately in need of de-stressing.

Published By Datamonitor
09 Jul 2014
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How to combat eco-strain in the juice and smoothie industry

As consumer awareness of products' ecological footprints and wasted produce grows, it clashes with demand for exotic flavors from far-flung places. This paradox means that the juices and smoothies industry is increasingly squeezed to produce innovative and exotic flavors through eco-friendly means, all at a fair price.

Published By Datamonitor
08 Jul 2014
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Social responsibility is a double-edged sword

Branded coffee shops are still growing in the UK, with more consumers seeking sociability and indulgence. While there is still plenty of room for growth, the market is dominated by the coffee-focused big three: Costa Coffee, Starbucks, and Caffe Nero. It has become crucial for coffee chains to understand what consumers expect inside their outlets as customers, and outside as members of society.

Published By Datamonitor
08 Jul 2014
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PLA Innovation of the Week: the world's first BB cream for your fingernails

The "blemish balm" or "beauty balm" BB cream concept has become one of the hottest anti-aging skincare and cosmetic trends in years. Now this trend is jumping to nail care with the introduction of Orly BB Creme "all-in-one" topical cosmetic treatment. New in the UK and the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Jul 2014
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The rise of beer in India shows no sign of stopping

Although the Indian alcohol industry has traditionally been dominated by stronger spirits, over the last five years beer has been able to make its presence felt with a CAGR of 14.98%. With over 47% population under 25, very low per capita consumption of beer (1.64 liters per person), and sufficient production of the raw material (barley), India has a sea of opportunities for the beer industry.

Published By Datamonitor
04 Jul 2014
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New EU allergen legislation: tactics to turn a crisis into an opportunity

The Food Information for Consumers Regulation coming into effect across the EU as of December 13, 2014 changes food labeling for the foodservice industry. Rendering allergen information mandatory on labels and on food that is pre-packed, sold loose, or served out-of-home, the new EU regulation brings some fundamental changes to the way restaurants and caterers operate.

Published By Datamonitor
03 Jul 2014
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Bottled fruit cider: driving growth in a declining pub industry

As summer approaches, cider is bucking the trend of declining on-trade drinks consumption in the UK. Once a drink associated with West Country farmers, cider has been re-invented and is appealing to a new, younger audience. Brewers should build on the resulting increase in on-trade cider consumption to ensure that the drink's place at the bar is firmly established.

Published By Datamonitor
03 Jul 2014
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Using digital technology to enhance the out-of-home dining experience

Digital technology is becoming more and more common in restaurants as a tool to enhance the customer's experience and increase sales. With 74% of global consumers owning a smartphone, according to Datamonitor's Consumer Survey in 2014, people are increasingly familiar with Internet-enabled devices, and foodservice operators are capitalizing on this trend by implementing guest-facing technology.

Published By Datamonitor
03 Jul 2014

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