Latest Intelligence on Consumer Packaged Goods

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Type Product title / description Pub Price
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Soft drink drops sector looks like a free-for-all in 2014

Nature is not the only thing that abhors a vacuum. Soft drink marketers do as well, as evidenced by the flurry of new product activity in liquid "water enhancers" in 2012 and 2013 as companies jockey for a piece of a market created from scratch by Kraft's MiO brand in 2011. 2014 is shaping up as a pivotal year for flavoring drops as major players start targeting new beverage sectors.

Published By Datamonitor
18 Dec 2013
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PLA Innovation of the Week: a clever new way to cut down on snoring and sleep loss

A good night's sleep is only a dream for many people, but now there is a solution that doesn't involve taking sleeping pills or prescription drugs. Nytol Anti-Snoring Throat Spray acts immediately to fight the source of snoring (the throat) and can dramatically cut snoring, a major cause of sleep loss. New in the UK, this is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
12 Dec 2013
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PLA Innovation of the Week: wine in a paper bottle? Is that even possible?

Who says that wine packaging must be heavy or must be made from glass? Certainly not PaperBoy Wine, a new wine from Truett-Hurst Inc. that is packaged in what is hailed as the world's first paper wine bottle, made using recycled cardboard and a plastic inner lining filled with wine. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Nov 2013
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Packaging Innovation of the Month: collapsible carton tackles food wastage

Anyone who has ever been frustrated at not being able to get that last little bit of product out of the pack is sure to welcome Elopak's latest packaging development, which allows you to do just that, as well as making the pack easier for consumers to recycle.

Published By Datamonitor
28 Nov 2013
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PLA Innovation of the Week: a new dish soap that is ideal for cleaning a few dishes at a time

Who says that a simple task like washing the dishes has to be drudgery? Not the people behind new Method Power Foam Dish Soap. This new dish soap makes washing the dishes "foamy fun" with a trigger sprayer that turns liquid soap into foam that can be squirted onto a sponge or dish. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
05 Nov 2013
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Packaging Innovation of the Month: closure muscles in on safety concerns

Detergent liquitabs have recently come to the mainstream household cleaning sector, with the launch of Mr Muscle Activ-Kapseln (Mr Muscle Active-Capsules) single dose "pods" of ultra-concentrated multi-purpose cleaner, designed to be dissolved in a bucket of four liters of water.

Published By Datamonitor
30 Oct 2013
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PLA Innovation of the Week: a new way for bread lovers to add more vegetables to the diet

Sandwich bread is not necessarily perceived to be one of the top health foods, but that may change with the introduction of new Country Harvest Veggie Bread from Weston Bakeries. This new 100% whole grain bread is high in fiber and delivers one serving of vegetables in each serving of bread. New in Canada, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Oct 2013
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Product Launch Analytics Innovation of the Week: a new muffin mix inspired by popping candy

Candy products are often the inspiration for innovation in baking mixes, but new Mollerens Mini Muffin Mix with Popping Topping takes that to a new level. This mix features a glaze and topping that "pops in your mouth" for a new flavor sensation. New in Norway, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
22 Oct 2013
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Hard cider looking to move beyond niche status in 2014

Fall in the northern hemisphere means harvest time, and harvest time means fresh apples and cider, or 'hard cider' as it is known in the US. Growing interest in the category from both consumers and brewers suggests that cider may be able to expand its market reach.

Published By Datamonitor
09 Oct 2013
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PLA Innovation of the Week: a new cheese from Japan that aids liver function after drinking alcohol

Cheese and wine go together, and now cheese and beer make a natural pairing thanks to an unusual new cheese. Koiwai Kirin Plus-i Cheese Cubes are made to go with beer, but are also fortified with ornithine, which is said to help liver function recovery after drinking alcohol. New in Japan, this functional cheese product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Oct 2013

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